Foodtech startup Zomato acquired the quick-commerce startup Blinkit on August 10, 2022. Taking the deal forward, Zomato has green-lighted a pilot test of delivering groceries via Blinkit on its main app.
Currently, the pilot testing is done only in Delhi-NCR as Zomato strives to rev up Blinkit’s journey to profitability. After carefully analyzing the response, the program will be extended to other cities, said company sources.
Those who are a part of the pilot project can order a minimum order value of ₹150 via Blinkit on Zomato’s main app. Interestingly, on Zomato, it stays ₹49.
According to the founder and CEO Deepinder Goyal, once the accession of Blinkit is sealed, Zomato will test by cross-leveraging its customer base for Blinkit and vice versa.
“The Blinkit app will continue to operate independently. We will also start working on integrating the delivery fleet back-ends, which should drive higher delivery efficiency over time,” he had said in the letter to shareholders.
“Quick commerce cuts across a wide range of essential spends, including grocery, fruits and vegetables, beauty and personal care, OTC medicines, and stationery items, among others. Therefore, we expect the overall customer base, average order value as well as monthly order frequency to be higher than food delivery,” according to the company.
Tech integrations between these two organizations will boose the swiftness of progress at both ends.
Just last week, Blinkit announced that they’d deliver printouts to your doorsteps in a flash.