When Google acquired Fitbit and rebranded the health tech company ‘Fitbit by Google,’ Fitbit was neatly integrated. Now, a Google account will be mandatory for some uses of Fitbit devices and features from 2023, and there are plans to have all existing Fitbit accounts moved to Google accounts by 2025.
Fitbit’s updated support page mentions that creating a Fitbit account and activating new Fitbit devices and features will need a Google account from 2023.
It also mentions that existing Fitbit account holders can move over to a Google account or remain with their current Fitbit login until at least early 2025, when support for Fitbit accounts will be terminated.
“Google accounts on Fitbit will fully comply with our commitments to global regulators. After a user signs up for or moves to a Google account, we will keep Fitbit users’ health and wellness data separated from Google Ads data, and this data won’t be used for Google Ads,” said a Fitbit spokesperson.
Fitbit’s FAQ states that the company will be “transparent with our customers about the timeline for ending Fitbit accounts through notices within the Fitbit app, by email, and in help articles.”
“A single login for Fitbit and other Google services, industry-leading account security, centralized privacy controls for Fitbit user data, and more,” Google subsidiary cites some reasons its customers will cherish the change.
Moreover, Google agreed to keep Fitbit user data safe from its systems and ensure that they won’t use it to target advertisements at Fitbit customers in the European Economic Area (EEA) for ten years.
This means those considering buying a Sports watch and concerned about the sign-in might also wish to shun Samsung.