The term media once meant news channels and print media, and a social prefix was added as soon as technology landed on millions of hands.
Today, we can’t seem to live without social media.
Surfing Instagram Reels at night or following a trend to keep your followers content, social media means different things to different people.
Before the Covid-19 pandemic, we were going on without lives with social media beside us.
But the social media landscape has seen rapid growth since the pandemic.
Now, the business must keep going highlighting its quirks with its strategies.
Social media management is the tool deployed by almost all companies in existence and especially as remote work is being wildly accepted.
But it isn’t a cakewalk. Staying relevant requires more than content, and businesses must narrow down what they need to do in order to shine in the vast world of social media.
The first step would be selecting the accurate tools, which this article is about.
I have ranked the top 5 social media management tools that will help your personal brand or business with all the social media networks.
So, the following apps/tools will assist you in growing your brand, staying on top of marketing trends, curating content without any hassle, promoting blog posts, etc.
What is Social Media Management?
Social media management is the procedure of managing your online presence on social media platforms like Facebook, Twitter, Instagram, etc. By creating, publishing, and analyzing content, you post.
You can use various services, tools, and social media managers (people who handle social media management). That will spectate your social presence and suggest changes.
A social media manager – a team member, an in-house employee, or someone who works as a consultant – will use their skills at various subsegments of social media management that include social media marketing, management, and advertising.
With their help, you will achieve your specific goals for social media, such as growing your social media revenue or promoting your brand.
In 2022, social media management important is the need of the hour as it offers several benefits that include –
- Reach: Connects you with like-minded people across the world.
- Cost-effective: It’s free to join to post content and exchange comments.
- Audience/Customers/Users: Allows you to align your marketing initiatives with user behavior.
- Performance: Builds brands and generates leads and sales.
5 Best Apps for Social Media Management
Social media has multifarious advantages, so it is worth considering your marketing strategy.
Following are the 5 best apps for social media management that will help you adapt to a cohesive social media presence.
If you want an all-rounder tool that lets you post to your platform and analyze the results, Buffer should be on top of the list.
This tool is straightforward to use while also providing you with workability.
Buffer has real-time Google Analytics integration, which makes for a spotlight feature. With this feature, you can track the success of your marketing campaigns.
Another nifty feature is the ‘Top Post’ icon that compares contrasting forms of content that will help you see which works best for your business.
There’s a free trial, but the payment plan depends on one factor – the volume of accounts you want to manage.
Buffer is the best social media managing tool. Check it out from the links given below.
- Google Analytics integration.
- Real-time analytics.
- Only three social profiles on the free plan.
- Doesn’t integrate with significant platforms.
Pricing: $/6mo or $60/year per social channel with 14-days free trial; $12/mo or $120 with the Team Pack
Hootsuite is an excellent suite of social media management across multiple sites.
The app has an option to search and filter through the existing social media posts to find insights, brand mentions, etc.
You can schedule posts from multiple profiles across multiple social media sites no matter which Hootsuite plan you opt for. This is super awesome.
This feature will ensure that your marketing campaigns reach the targeted audience if adequately used. This is true when you want to tag posts that can be stored in the right place for use at the right time.
Hootsuite’s analytics function will come in handy to track and measure performance against KPIs if you need more features.
The reports can be customized, which lets you read the data you need. This is a well-appreciated feature in Hootsuite as it’s a great tool for teams.
As for integrations, the tool supports Slack, Asana, Trello, Zendesk, and Mailchimp, which help boost your workflow.
These integrations will work wonders to build your social media marketing campaigns.
- Supports multiple integrations.
- Analytics for performance.
- Handy posting schedules.
- Limited tools in the free plan.
- Additional costs for some analytics reports.
Pricing: Hootsuite has four paid options:
- Professional: $49 per month
- Team: $129 per month
- Business: $599 per month
- Enterprise: Based on the size of the enterprise
3. Sprout Social
Rather like Buffer above, Sprout Social is a superb tool to monitor, schedule posts, see analytics, and manage teams for your businesses’ social media management.
The app’s team management is robust that includes approval workflows.
Despite all the features, the user interface is straightforward and provides all the basic tools to customize features on a whim. Individual statistics are one such feature worth mentioning.
Sprout provides administering permission settings and post approvals to further the likeability factor, which works with digital agencies.
When I came across this app, I fancied the social inbox tool that makes for a tremendous communicating tool, letting you engage with your audience.
The feature also extends as keyword search and social monitoring, and keyword search feature.
All in all, Sprout Social is the best option for posting on social media.
- Robust customer support.
- A wide range of social media accounts is supported.
- Potent data analysis capabilities.
- Limited access to how many social profiles you can manage.
- The standard plan is exorbitant.
Pricing: There’s a 30-day free trial with all the following plans –
- Standard: $89 per month
- Professional: $149 per month
- Advanced: $249 per month
I can confidently suggest that Sendible is the best post scheduler as it provides a cross-sector social media management platform for teams, along with exclusive tools that make controlling your social media posting a joy.
You can do social monitoring as it is a crucial tool element. This allows you to track your content and targeted hashtags user mentions and watch the competitors.
Sendible also lets you optimize the content to display best on each; this is great for those who take extra pride in image alignment and optimization.
You can preview and customize posts on individual platforms, queue posts, and figure out our common scheduling.
The calendar feature lets you visualize posts on a shared calendar, which makes it effortless to see the content of all your clients at a glance where various client content is.
What’s more? Sendible is happy to help if you are short of content. That’s neat!
Sendible included reporting, which is another of its core feature. You can email these reports to clients in a few taps,
Google Analytics integrations make this tool a complete package.
- Collaborative elements.
- Easy-to-use content optimization.
- Lack of a free plan.
- The basic plan supports only one user.
Pricing: There are four plans for businesses of different sizes –
- Creator: $25 per month
- Traction: $76 per month
- Scale: $170 per month
- Expansion: $340 per month
5. Facebook Creator Studio
Last but not least is Creator Studio by Facebook, or Meta Platforms, Inc.
This tool is a no-brainer choice for those who use Facebook and Instagram.
Creator Studio makes publishing content and analyzing performance across accounts seem like a cakewalk, which it is.
This is a free resource that will assist you in studying analytics, scheduling posts, and all that jazz.
One of the reasons why Creator Studio exists is the amalgamation of all the tools to make your Facebook and Instagram content game strong.
Did I mention that anyone with access to a Facebook Page can utilize Creator Studio, notwithstanding their role (although only certain features are available to specific “roles”)?
Think of the Facebook Creator Studio as a social media business tool.
- Easy to – Create, upload, and post content.
- Most parts available also apply to Instagram.
- Supports only Facebook and Instagram.
- Insights can only be viewed individually.
- Scheduled Instagram posts lack the ability to add stickers and other stuff.
Pricing: Facebook Creator Studio is completely free.
Which app is the best for social media marketing?
Buffer is the best app for social media marketing. But, the other four apps included on this list are also worthy of your time.
Is there an app that combines all social media?
Hootsuite is a cross-platform app (Web, iOS, Android, Chrome) that is a complete solution to all of your social media management needs, as it is compatible with over 20 social networks, including Facebook, Twitter, Instagram, YouTube, and Pinterest.
How can I be a social media manager?
If you want to become a social media manager, you need the following skills:
- Earn relevant work experience.
- Get a degree in the course.
- Gain experience in social media marketing strategy.
- Set up your own social media following and post strategic and thoughtful content.
How do social media managers get paid?
Social media managers get paid by the businesses and clients they serve, and they can earn a salary if they work for a company. Self-employed social media managers will charge an hourly, monthly, or per-project rate.
What does a social media manager do?
Social media managers are responsible for developing and implementing marketing strategies for their client’s or businesses’ social media sites. They blog about the company, create social media profiles, manage the posts, and engage with the followers.
These are the 5 best apps for social media management.
The rapid growth of social media has mothered several apps and services that assist businesses in monitoring their social media presence and managing it to stay relevant.
Even though the apps serve the same purpose, they are juxtaposing somehow. So, you can compare them and see which tool/app meets your needs.
I will also suggest you enroll in a live demo or try and test the app in its trial period (if available). That way, you’ll know how much worth it adds to your company.
No matter which app you’ll choose, they are in place to ensure that your content reaches the audience when you want it.
I hope you will find at least one helpful tool to manage your social media presence.