Apple to hike App Store prices in Asia and Europe

W.E.F October 5th - it affects apps and in-app purchases.

Apple to hike App Store prices in Asia and Europe

Cupertino giant Apple has declared that it is raising the prices of both apps and in-app purchases, starting on October 5th. It does not include auto-renewable subscriptions.

All the regions using the Euro currency will be affected, that includes Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, and Vietnam. According to Apple, the price increase in Vietnam is in accordance to reflects new laws that mandate the company to collect corporate income tax and value added tax (VAT).

This isn’t the first time Apple raised prices. In August 2021, Apple raised the in-app purchase price for users in South Africa, the UK, and all regions using Euro, making it the second rise in two years for European users.

Apple to hike App Store prices in Asia and Europe
Image credits: TechCrunch

Apple did not determine the reason behind this, but it could counter weak local currencies against the dollar. The rate hike varies across regions.

To give you a better understanding, prices in Japan have been raised by 30-35%, in South Korea, they have been hiked by 20-25%, and in regions that use Euro, the hike is around 8-10%. Remember that this depends on different tiers and regions.

A week ago, analytics company Apptopia reported that developers had raised App Store prices by 40% year-on-year, quoting Apple’s anti-tracking measuaso be a reason.

Apple reported that developers will be able to see new prices in the ‘My Apps’ section when these changes are rolled out.

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