YouTube ceases the test that required a premium subscription to watch 4K videos

YouTube has supported 4K videos since 2010, and they have since been freely available to be viewed by anyone.

YouTube ceases the test that required a premium subscription to watch 4K videos
Image credits: Social News XYZ

YouTube ran an experiment earlier this month requesting some free users to upgrade to a premium account to watch videos in 4K resolution. It has now ended this test, presumably because of rage from users. This experiment suggested it actively considered 4K viewing as an added perk.

Currently, a basic YouTube Premium plan costs $11.99 in the United States and includes background playback, ad-free videos, and the capability to download videos for offline viewing.

In a tweet, YouTube verified the end of the experiment and said, “viewers should now be able to access 4K quality resolutions without Premium membership.” This means all users can now watch videos at the highest resolution without paying for a subscription.

YouTube has tried many ways to convert free users into paid users. Earlier this year, it ran an experiment showing users up to 11 unskippable ads before the start of a long video to let them have an uninterrupted experience. This test was short-lived, and the company ended it within days.

Google charges $9.99 per month for YouTube Music and $11.99 per month for YouTube premium in the U.S., and these prices vary worldwide. The company also asserts to have more than 50 million paid subscribers across both tiers globally.

YouTube representatives gave no reason for the end of the experiment, but it’s the negative online backlash might have led to its discontinuation.

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