WordPress, one of the pioneers of the blogging world, has introduced a new way to let bloggers get paid for their blogs. The recurring payments will be made possible by subscriptions in the form of a tool known as the Jetpack toolkit. So, anyone who uses this will be eligible to earn money.
Mark Armstrong, the founder of Longreads and an editor at Automattic says, “Especially from a small publisher, small business, sustainability perspective, subscriptions and memberships are such a key foundational element to monetizing your site in 2019.” Automattic is WordPress’ parent company.
The new Recurring Payments feature also includes pay-what-you-want options, which was something we learned from @Longreads: Some people who really love your site will contribute more than you expect.
— Mark Armstrong (@markarms) November 12, 2019
This functionality duplicates PayPal’s WordPress plug-in feature, where this option enables creators to accept payments and build communities in easy ways. Anyone on a paid plan, as well as the millions of self-hosted WordPress sites using Jetpack, are eligible for this recurring payment feature.
Once this feature is enabled, WordPress.com website owners could charge for weekly newsletters, accept monthly donations, sell yearly access to exclusive content or charge for anything else. To achieve this feat, WordPress.com partnered with internet payment processor Stripe on the new feature. So this means that WordPress bloggers will also need to set up a Stripe account of their own before opting for Recurring Payments. Once this process is taken care of, they’ll head to the “Earn” page on WordPress.com and click on “Connect Stripe to Get Started” that will walk the users through the setup process.
“We provided a lot of feedback in terms of the things that we had seen. We’ve had a membership and subscription for Longreads, going back to 2011. So about eight years of experience working with memberships and subscriptions,” says Armstrong.
Mark is of the opinion that people choose their services based on their individual needs. He says that WordPress’ new recurring payments feature is a great option for local organizations trying to start a fundraising membership program, o a podcaster who’s new to the whole scenario. “Recurring payments are critical for pretty much any small business. And that’s really at the core of our user base,” says Armstrong.
In a piece of related news, WordPress released 5.3 version, codenamed “Kirk” (in honor American jazz musician Rahsaan Roland Kirk) It brings new default theme, editor improvements, and some UI Tweaks.