Why having a Responsive, Mobile-Friendly Site is Essential in 2017

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Why having a Responsive, Mobile-Friendly Site is Essential in 2017

In short, having your site responsive and adapted for mobile traffic is highly relevant for your business nowadays and it is becoming increasingly essential day after day. In 2017, Mobile usage grew by nearly 75% according to Cisco and the increased usage of mobile devices for browsing the Internet is showing no signs of slowing down at this point.

By certain estimates, about 60% of all online accesses happen through mobile and last year Google for the first time stated that the mobile traffic has surpassed the desktop traffic, according to the total traffic they monitor through Google Analytics. Many pay per click agencies claim that in certain industries this figure is even larger.

Considering how essential a website can be for any company or business it seems only the next natural step to take some time and effort to ensure your site is mobile friendly. It’s unbelievable how so many sites are not optimised for a mobile yet.

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Here are 5 reasons why all sorts of businesses must focus on building a mobile optimised website right away:

Why having a Responsive, Mobile-Friendly Site is Essential in 2017

1. Mobile Users are indeed Different

Mobile users have different objectives in mind compared to desktop users and they typically want data and information quickly, easily digestible bites. If we are able to make the path to a sale or purchase, or even to a request for a quote or an inquiry simple and intuitive, you are already halfway there and can engage your mobile users who need quick data rapidly to make decisions on the go.

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2. Better User Engagement

People will engage more and better with your brand when you offer a good and satisfying mobile experience. On top of this, users are more likely to return to your site later on a desktop device. When your mobile experience is adapted for mobile when it comes to functionality and consistency, it really fosters trust and affinity with your users. If you are not able to provide what they need when they need it you will probably lose the opportunity for a sale and risk losing a customer permanently, and a competitor might win it instead.

3. Mobile Traffic Is Important

Over 50% of all global web searches are conducted through a mobile device by over one billion users worldwide and Google is definitely prioritising mobile responsive sites ahead of non-responsive. Mobile oriented websites can be built using multiple CMS or platforms, the options are varied, but one you might want to try is Drupal. Indeed Drupal development is a service that is increasing steadily and every day more and more businesses demand it.

4. Improve Online Sales

If you are thinking about launching an eCommerce company, making sure your store site is responsive for mobile is vital as if it is not seamless on mobile, then you are ultimately losing many potential sales. Research shows that over 50% of mobile visitors will abandon your site if it takes more than three seconds to load and 30% will actually abandon a purchase transaction if the shopping cart is not mobile optimised. Therefore this could result in the loss of a huge number of potential customers.

5. Flexibility

A responsive design is fluid, this means the content moves freely across all sorts of screens, regardless of the size and device type. Both the grids and the images are totally fluid. Just as a liquid would do, it spreads out or draws in allowing its content to fill an allotted space and thus retain its appearance. The responsive design’s fluidity achieves the same goal with website contents on a device screen.

6. Recommended by Google

Being the absolute domination of the search market, when Google speaks, search marketers must listen. Google said multiple times that responsive web design is its recommended mobile configuration, but not only that: they even go so far as to refer to responsive design as the industry best practice.

This is because responsive web design websites have 1 URL and the same HTML, regardless of the device type, which makes it more efficient and much easier for Google to crawl, index, and organise all contents. Contrast this option with a separate mobile website which has a different URL address and different HTML code than its desktop counterpart, therefore it requires Google to crawl and index multiple versions of the same website.

Besides, Google prefers responsive design because content that lives on 1 single website and 1 URL is much easier for users to share, engage with, and link to than content that lives on a different, separate mobile website.

7. Reduce Your Overall Bounce Rate

Content that looks very good on a desktop might, however, be unreadable on a mobile phone. By providing mobile users with an intuitive as well as simple user experience you will engage visitors longer and drive more of these people to a purchase or inquire. Therefore this is something we have put a huge emphasis on, as it results in your bounce rates on mobile devices being much lower than on any other device. This can truly make a difference for your business.

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This is a guest post by Amit Jaiswal

Amit Jaiswal is a digital marketing professional by profession, a writer by hobby. He loves sharing information regarding e-Commerce development, CMS Development, Web Development & promotions, mobile apps, lifestyle, and so on.

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Last updated: July 15, 2017

1 comment

Great article.

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