Chinese manufacturer Vivo is now the second top smartphone brand in India, beating Samsung to the spot. According to Counterpoint’s analysis, this could be because of the growth of the mid-tier segment in the country.
South-Korean giant Samsung dropped from 24.7% to 21.6% while Xiaomi has a 21.5% offline market share. Vivo currently has a presence in over 70,000 retail outlets in the nation. It has also captured the attention of users in small-town India.
Nipun Marya, Director-Brand Strategy, Vivo India, said, “Vivo’s offline market share went from 23% in October to 24.7% in November as per the German research firm GfK, making us again the top brand in the Indian smartphone market. I thank the Indian consumers who have maintained their trust in the brand.”
“The growth has only made us humble as we enter 2020 with new energies. We will launch our next flagship in the popular ‘V’ Series during the Indian Premier League (IPL) that will come with unmatched specifications,” Marya said.
Vivo leapfrogged with its 17% market share, which is considered its highest ever, in the Q3 (July-September period). Back in September, the Chinese handset maker recorded 22.5% in terms of value, and 21.4% in terms of volume.
“The growth has only made us humble as we enter 2020 with new energies. We will launch our next flagship in the popular ‘V’ during the Indian Premier League (IPL) that will come with unmatched specifications,” Marya added.