If you are searching for ways to increase your Instagram account and capitalize on the platform don’t just follow what successful people do. Instead, find your own way by using the following eight little-known ways of growing your Instagram account to a massive level.
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1. Do not use banned hashtags
Instagram is currently actively blocking and censoring a very long list of hashtags. This banned list of hashtags continues to evolve and chance, so there are new “unsavory” search terms that get added to the list constantly. However, what is interesting is even very innocent-looking hashtags, such as #singlelife or #petite might be banned. That is due to the fact that a number of pornographic and other unacceptable images have started to seep into certain hashtag streams and the Instagram team is working very hard to clean up the platform.
So how can you be certain that your engagement rates are not decreasing due to banned hashtags? Searching for a hashtag on Instagram and checking to see if it shows up in both the “Recent” and “Top” categories is the easiest way to see if it is banned or not. If a hashtag is blocked or temporarily suspended, Instagram will remove all of the recent posts and just display a couple of top posts.
2. Utilize a location sticker with all of your stories in order to obtain local exposure.
The new features provide Instagram users with the chance to check quickly with what is occurring in a specific location. That is especially useful for gaining exposure and capturing users’ imagination who are searching for inspiration or ideas. It is second nature now to look through Instagram travel events, restaurants, hotel, and destinations as part of our research. If you would like everyone to see your Story who is looking in a specific area or location, then add those location tags to your Story.
3. To increase your chance of making it to the “Top” section, use hashtags that are less popular.
It can be really tempting to use the most popular hashtags in your image descriptions. They tend to be very simple words like #dog, #love, #summer, and so forth. However, over the long run, they aren’t going to help your account grow. What you need to use are specific, community-oriented hashtags that can help to build up your brand and drive more engagement. There is a free tool called INK361 that you can use for finding less popular hashtags. Just search for a term and then see what the search volume is for the hashtag. For a small account, don’t target hashtags with search volumes of over 50,000.
4. Test and play around with your biography
You only have 160 characters to try to charm prospective new followers. No pressure there! This element is very important. If you are able to successfully tell people who you are, what you do, and what really drives you in a personal and compelling way, you will be able to pick up new followers on a daily basis. Play with your bio’s copy to see what really clicks with your target audience.
5. Be smart about the Instagram name (not user name) that you choose.
Don’t use your own name (unless you happen to be famous), but instead choose keywords or a keyword that people search for.
6. Consider creating or joining a pod
Instagram pods are the professional Instagrammer’s answer to removing chronological posts. In order to beat the algorithm, passionate Instagrammers, businesses, and bloggers who have similar audiences are starting to create private groups that are made up of 10-15 individuals (referred to as pod). With Instagram pods, the goal is to increase engagement and obtain new followers by gaining exposure to the right audience. After a new post is published by the pod, the person shares it via direct message with the group and asks all of the other members of the pod to comment on it and like it. Genuine comments provide more weight to the post and this always generates more engagement. Everyone wins in the end.
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