TikTok, the Beijing-based company may be approaching the upper limits of its global popularity. The popular Chinese social media platform was launched back in 2016 as ‘Musical.ly’. Since its international launch in 2017, TikTok has captured the cultural zeitgeist among teenage smartphone owners in unprecedented fashion.
TikTok has around 1.5 billion users in total but according to new data from mobile analytics firm SensorTower, TikTok just experienced its first-ever growth slowdown on a quarterly basis.
As per a report by Bloomberg, the number of first-time downloads in the quarter that ended September 30th came in at 177 million, a four percent decline from this time a year ago. That drop in the user growth may be related to a pullback in Facebook ad spending.
Moreover, TikTok has also gained a bunch of new users in the US by advertising itself using app install ads on Facebook. TikTok also faced criticism from Mark Zuckerberg, for Censoring Protesters. The company also faces a US national security review and declined an offer to testify as part of a Senate Judiciary hearing on the tech industry’s ties to China.