TikTok, owned by Beijing-based ByteDance is one of the leading short video platforms that enable users to create and share short singing and dancing videos. In order to encourage educational content creation, TikTok has partnered with key educational technology companies as part of its ongoing knowledge-based campaign EduTok.
“With these partnerships, we are building an education eco-system that gives learners the opportunities to thrive in their respective careers and subjects and help solve their challenges with ease, while using a platform that they love,” said Sachin Sharma, Director, Sales, and Partnerships, TikTok India.
Moreover, the company has partnered with Vedantu, Vidya Guru, Hello English, CETKing and Testbook to give millions of TikTok users an opportunity to learn and grow as individuals by partnering with industry leaders.
“Collaborating with TikTok has supplemented our mission as it allows us to reach the farthest corners in India and share knowledge and information with users from Tier 2 and 3 cities while making learning fun and engaging,” said Anand Prakash, co-founder of Vedantu.
The EdTech companies have also joined the platform in order to create content videos on various subjects that will ultimately enable personalized learning for TikTok users. The online learning platforms have started creating videos that would share information about current affairs, vocabulary and post-graduate programs such as MBA, under EduTok.