The Ideal Facebook Cover Photo Size Guide

Digital space has made our albums disappear. Gone were the days when maintaining a family album was a monthly chore. When Orkut embraced our lives, it redefined how we stored our memories. It was a trend that engulfed almost every millennial’s life. But then, Facebook soon replaced it. Back in 2004, it was an innocent discovery for most of us.

Fast forward to 2020; it’s mired in controversies. I quit the platform a few years ago, but it still serves a social purpose for many people who want to share their idyllic memories with near and dear ones. For some, it’s a job. If you are new on it and unsure about the ideal Facebook cover photo size, this article will answer all your doubts. So, let’s cover this topic (pun intended).

The Ideal Facebook Cover Photo Size Guide

As they say, “Pictures are worth a thousand words,” but they won’t be if it is cropped. You’ll have to follow some set dimensions for a perfect Facebook cover photo size. This does mean you are limited in your approach, and hence, not a lot of information can be displayed on the cover photo. But you don’t have to stress over size since I have listed the dimensions, which will make it easier for you to create a cover photo.

The Ideal Facebook Cover Photo Size Guide

Facebook’s cover photo size is 820×312 tall on a desktop. Yes, there are a few differences in how you see the cover photo on a PC and a smartphone. For the latter, it’s 640×360. If you miss these dimensions, you won’t have much impact on your followers. If it’s too big, the significant messaged will be cropped, but if it’s too small, it will stretch and look pixelated. Follow the dimensions given below for that perfect cover photo:

  • The minimum size of the cover photo should be 400×150 pixels.
  • Use an sRGB JPG file.
  • The file size should be less than 100 KB.
  • If the image contains text or logo, the PNG file format is best.
  • It doesn’t matter if you are operating a Business page or a personal account; the dimensions remain the same.

Keep in mind that a massive portion of today’s Facebook audience is mobile, so ensure that none of your essential content will be cropped out on a different device.

Cover Photos on Desktop vs. Mobile

Many of us scroll through the Facebook posts on our mobile, so you must keep in mind the difference between how a cover photo looks on a desktop and mobile. If you keep in mind designing the cover photo, you’ll have yourself a photo displayed correctly on a PC and mobile. Although Facebook doesn’t stretch the photo, it does crop it automatically.

The Ideal Facebook Cover Photo Size Guide

When viewed on a mobile, the cover photo will be cropped on the sides, whereas on a desktop, the cover photo’s width is displayed, but the top and bottom are cropped. 820 pixels by 360 pixels could be considered a safe zone. By doing so, your essential text won’t be cropped on either device.

Facebook Cover Video Size

Yes, you can use short videos. The perfect Facebook cover video size is 820 x 462 pixels. It’s a better way to attract the user’s attention. Videos are engaging than still images. But on a mobile device, they’re less effective, so you better stick to static thumbnails. Keep in mind that there should be no audio in Facebook cover videos. Also, the videos won’t play unless they click on it. Research shows that 85% of Facebook users watch videos without audio.

Cover video dimensions: 820 x 462 pixels (820 x 312 minimum)

Duration: No more, no less than 20 to 90

How to select a fantastic Facebook Cover Photo

The following are some guidelines that will help you decide your next cover photo.

1. Look into the rules set by Facebook

As I said, follow the rules given by Facebook, and your cover photo will be displayed the way you want, on a desktop and a mobile device. Your cover photo needs to be authentic; it shouldn’t be misleading or malicious that could change public opinion in the wrong way. Facebook cover photos are public, which means you should choose something that caters to many people. 

2. The cover photo should be clean and simple 

Now that you know the rules, you should look for or create an image spot on. Sometimes emotions take over, and you’d want to go all guns blazing when it comes to text but avoid that. Too cluttered of an image wouldn’t look good for you or your brand. In today’s world, people are embracing simplicity, and so should you. Ensure that your cover photo looks clean but in an attractive way.

3. It should be related to your brand

The Ideal Facebook Cover Photo Size Guide

Images give a glance of what your brand has to offer. They are more powerful than you think! Research suggests that we humans process pictures up to 60,000 times faster than standard text. If you choose the right Facebook cover photo, your audiences will be hooked on to it. So, use an image that closely represents your brand. By doing so, your audience will be on your page before they read your posts. Using an appropriate brand image not only attracts more consumers but also lets them know that they are on the right page.

4. Show product/service features

Even though this section is handled by the sales department, showcasing your products/services on the cover photo will earn more attention from your followers. Moreover, you’ll stand out from the rest of the competition. Consumers will also get to know more about your brand and what it has to offer.

5. Promote forthcoming events

Using the cover photo for promoting upcoming events is the best use-case. Writers can inform their readers about an upcoming book launch, different webinars, social contests, or even a conference – upload an image that informs your followers about events that they wouldn’t come to know otherwise. Users will keep checking your page to know about other events, too.

6. Give importance to UGC

User-generated content is what makes marketing a phenomenal tool. If that’s at your disposal, you can earn more followers and get more engagement from the existing ones. Use an authentic cover photo that is capable of building loyalty and rapport.

7. Your team and employees at the forefront

The Ideal Facebook Cover Photo Size Guide

Known as the behind-the-stage warriors, the team and employees are the reason your brand is standing so tall. So, why not include them in a clean cover photo. This will show them the appreciation, and consumers will know that you value not only them but also the people working with you and for you. A smiling staff or even happy costumers will capture the audience’s mind that will excite them about your brand, products, or services.

Mistakes to avoid while selecting Facebook Cover Photo

Now that we’ve covered what’s best for your cover photo, this segment will advise you against the most common mistakes that will hurt your brand presence.

1. A cluttered cover photo

Having some information on the cover photo is ideal, but a cluttered space will make viewers anxious. Too much information is bad. If there’s a lot to share, you can simply create a separate post with as much description as you’d like. You want to depart information to your consumers, not headaches. So, avoid multiple focal points and colors; create a cover photo that shows information moderately and attractively.

2. Too much text

I am mentioning this the second time because brands keep making the same mistake. Some text is fabulous, the right amount of information. But some images have just some text against a solid backdrop. That’s a bad move, especially if you want your cover photo to speak with the consumers. Create an image that goes hand-in-hand with the text and graphic. Don’t overdo either.

3. Recycling the same cover photo

Would you launch the same product twice? Then why use the same cover photo when it takes a few hours to create a fantastic one? Don’t use ‘Happy New Year 2019’ image by just replacing the ‘2019’ with ‘2020.’ Graphical team can make a new image within hours, and you can schedule cover photos for specific events, such as birthdays, festivals, etc. If you recycle, consumers will notice, and they won’t be too happy about it since nitpicking is 2020’s flavor of criticizing.

4. Using ordinary images

The whole motive of having a cover photo is for the audience to take a short notice, something that jumps out at them. If you upload a generic image representing your business, it won’t have an impact that you are hoping for. Like I said in the earlier section, making a new one takes just a few hours (minutes for proficient technicians), so why use something that won’t convey anything? Create a cover photo that others take inspiration from.

5. Ignoring your brand

We have all seen Amul hoardings on the billboards. They trend what is already trending. But, while depicting others, they don’t forget their identity. Whenever it is probable, add some elusive branding, like your brand’s logo or tagline, or even something that reflects the brand.

6. Disregarding Facebook’s page format

Facebook is known to change its format quote often, so every time they do, you should check your cover photo on desktop and mobile devices. You’ll come to know if it’s cropped, some information is missing, or it’s still perfect. You’ll need to keep tabs on the cover photo, so disregarding Facebook cover photo size will not go well with your bosses.

7. Using irrelevant images

Bose can’t use Sony images and vice versa. So, why should you use an image that doesn’t give a hint of your brand? Ensure that you use an image that they echo your firm’s nature and the audience’s interests. If it isn’t relevant, people might not pay heed to your page. Gradually, you’ll see a dip in your followers. You wouldn’t want that now, would you? Never use irrelevant images.

Create a Facebook Cover Photo with Snappa

You are well aware of all the rules, dos, and don’ts. Now, it’s time to create a perfect Facebook cover photo. When covering Instagram’s dimensions, I used Canva. In this article, I’ll be helping you create a cover photo with the help of Snappa. With this tool, you can not only create YouTube Outros, thumbnails, Twitter banners, but also Facebook cover photos.

Step 1: Log in to https://snappa.com/

Step 2: You’ll need to create an account if you are a new user. Click on ‘GET STARTED FREE.’ If you have an account, click on ‘LOG IN’ located on the top-right corner of the site.

Step 3: For new users, enter your details, such as your name, email address, and a password.

Step 4: Check the ‘I’m not a robot’ box and click on ‘GET STARTED FREE.’

Step 5: After you have created an account with Snappa, you’ll see the homepage.

Step 6: You can manually enter Facebook cover dimensions or scroll below and click on ‘Facebook Cover Photo’ under HEADERS & BANNERS.

The Ideal Facebook Cover Photo Size Guide

Step 7: There are tonnes of templates to choose from. Or, you can create your own from scratch.

The Ideal Facebook Cover Photo Size Guide

Step 8: For those looking to create a new one, tap on ‘Create from Scratch.’

Step 9: Like Canva, Snappa lets you tweak the fonts, add images, change the background, and foreground.

The Ideal Facebook Cover Photo Size Guide

Step 10: Once you are set on a final draft, click on ‘Download.’

Step 11: You’ll see four options:

  • Web-optimized JPG.
  • High-res PNG.
  • Retina JPG (2x size).
  • Retina PNG (2x size).

Click on the one that suits your need. But if you don’t know which one to choose, select Web-optimized JPG. Since it’s a Facebook Cover Photo, followers will see it on the internet.

Step 12: You can also select a ‘Transparent background.’

Step 13: Your Facebook Cover Photo is now on your PC downloads.

Setting an Image as Cover Photo on Facebook

Facebook cover photos are public. They are also easy to change. Follow the steps below to add or change the cover photo.

The Ideal Facebook Cover Photo Size Guide

Step 1: Log on to your Facebook account.
Step 2: On your News Feed, click on the Pages icon on the left menu.
Step 3: Now, go to your page.
Step 4: Tap on the Edit icon located on the bottom-right of the cover photo.
Step 5: Click on ‘Upload Photo.’ You can also ‘Choose from Photos’ that you’ve used before.
Step 6: If you select the former option, choose a new photo from your computer.
Step 7: Once you’ve selected the photo, drag it to reposition it.
Step 8: Click on ‘Save Changes.’

Conclusion

820 pixels x 312 is an ideal Facebook cover photo size on desktop, whereas on the phone, 640 pixels x 360 pixels are perfect. Ensure that you follow all the dimensions to the book. If you do, you won’t face issues such as unexpected crop on cross platforms. That is a common problem, and if you’re still facing it, then the flaw is to be entirely blamed on Facebook. We all know it isn’t perfect, but we can adopt a few tweaks.

How tortured were you regarding Facebook cover photo size? How did you manage it? Let us know in the comments below.

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I am an ambivert, an avid reader, a movie buff, a tea connoisseur, and a staunch fan of Priyanka Chopra Jonas. I like to give my insights through words, which come naturally to me. They also help me to express the myriads of emotions I go through. When not working, I'm either watching the latest tech videos or flipping through pages.

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