Every product or service needs marketing to some extent to stand out from the competition and attract new customers. There is no reason why it would be any different with WordPress blogs.
If you are unhappy with your blog’s current level of online presence, then the following are 4 simple tips that you can use to give it a quick boost:
1. Create a Logo
The first thing you need to work on is branding. This is because there is huge competition in the blogosphere and unless you set yourself apart and send out a message that you mean business, you can’t grab the kind of attention you want.
Now, although branding is a vast domain, it usually starts with a good-quality and appealing logo. However, creating one isn’t as difficult or expensive as you may think.
Today, you can easily make a logo for your website or blog without shelling out a lot of money or going through multiple rounds of revisions (common with traditional design studios). You don’t even need to have some background in web design or arts. This is because you can just use any decent new-age online logo design service to get the job done.
These days, there are many advanced AI-powered platforms with which you can create premium-quality logos in a matter of minutes!
2. Learn Social Media Marketing
Social media marketing has extremely powerful today. Plus, it’s easily affordable and offers a good ROI. However, the key is to do it right and stay persistent no matter the results.
If you are new to social media marketing, then it’s best to learn about it first rather than jump into creating new Facebook, Twitter accounts just to flood them with whichever content you deem fit. Instead, learn how the best social media marketing strategies transcend the industry, how to find the content format that works for social media accounts (videos, images, text), and how to grow your social media fan base over time?
You would also need to use a professional social media manager such as Hootsuite, Buffer, etc. So, do your homework and take as much time as you need to devise a well-thought-out social media marketing campaign with pre-defined goals and timelines. Only then you can expect to get the results you want.
3. Capitalize on Guest Blogging
When you are all by yourself in the endeavors of making your blog successful, the journey is bound to be challenging. However, what if you can take the help of others? With guest blogging, you can!
There are many ways guest blogging can help you to grow your blog audience quickly such as free backlinks, increased traffic to landing pages, etc. If you can manage to get published on top authority websites across the web then it can do wonders for your blog’s popularity. Similarly, if you can get other famous bloggers to publish on your blog, then you reach a large number of followers easily.
4. Pick the Right Theme
You may have top-notch content but if the presentation isn’t up to the mark, it will just fall flat. So, before you actually get to create new videos and write-ups for your blog, make sure that the theme you have picked, the color combinations, fonts, etc. look appealing and are in sync with your brand.
There are all kinds of quality WordPress themes available today and picking the right one alone will take care of most of the “appeal” part. However, make sure that your choice of the theme doesn’t just offer quality user experience (UX) but is also mobile-friendly, responsive, and optimized for search engines.
WordPress is easily one of the most popular and user-friendly blogging platforms today. In fact, it allows anyone from any background to create a blog on any subject they want in no time! However, in the end, it’s not really about creating a blog, it’s about how you can promote this blog and accelerate your lead generation rate. You want the average number of visitors to increase every month, and for that, you must be prepared to make plenty of changes. For starters, the above ones can help. Good luck!