16 SEO FAQs Beginners struggle to understand.
SEO is constantly changing, which can make it a lot harder to get a grasp of what the search engines are really looking for. Especially for beginners, this makes it tricky to know where even to start. If you have ever searched for anything online using a search engine, then you have already had experience using SEO whether you know it or not. All you have to do is insert some keywords or phrase into a search engine, the most well known being Google, that is a shortened version of what you are looking for, and then once the results are shown you pick the one that you feel suits what you are looking for.
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Compiling all the wants of a user comes down to the search engine, and it is a big job. That is why the websites should try to help out the search engine as much as they possibly can. Those in the SEO industry will aim to employ a wide range of different tactics and techniques to make a website appear higher up in a search engines list of results.
It is an extremely important aspect for all online companies, some would say even more so than some of the elements, like images and videos, which are included on the web pages themselves. People can find your site purely because it matches up with what they are looking for. In this way, a website can get a lot of new visitors, which can help them get a lot more money in the long run. Web sites are hard to find without the use of a search engine, so if you are not at the top, then this is a lot of missed opportunity.
Many different things will affect the search results. Altogether, Google will take into account over 200 different SEO factors to help it determine the order of the results that it displays. No one actually knows what all of these factors are, yet the professionals can have a good guess, and this is what they use when they try to improve a website’s SEO.
Firstly, Google will try to understand what you are asking and provide the quickest and most helpful results from this. For example, if you want to know the exchange rate of the currency, before listing websites that supply this information, it will supply you with a currency convert on the Google platform itself. Following this, Google will actually take into consideration your location, so if you enter, for example, ‘restaurant’, Google will list some restaurants that are near to where you are conducting the search. Google also takes into account the device that you are conducting the search on, and the results can differ depending.
There are many factors that will affect search results, and this is where SEO comes in. The first strategy may focus on the technical side of a website, such as a site architecture and the information that Google finds by crawling a website. Keywords are also an important part of the site to consider. Good SEO practice would be performing SEO keyword research to work out which keywords would work out best for your site. Keyword optimisation applies to when and where you use these keywords and make sure that they are used in all of the right spots. Link building is also important, and Google uses these to find out what are the best sites on the web.
16 SEO FAQs Beginners struggle to understand – [Infographic]
Infographic Presented by SEOJury.co.uk
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