Samsung, who is known for its flagship offerings like the S and Note series, has managed to sway budget users as it has managed to sell 2 million phones belonging to their A-series within 40 days. The Korean giant tried its hand at the budget and mid-range phones by introducing the J-series and A-series respectively, to compete with rivals such as Xiaomi, Vivo, and OPPO. However, it didn’t do much for them. Just a few weeks ago, Samsung announced that they are merging the A-series and J-series for a better arsenal.
With these sales, Samsung earned a whopping $500 million, roughly 2,500 crores. A10, A20, and A30 are the latest entrants in the A-series. These smartphones cost under ₹20,000 and have quality specs.
According to Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Samsung India, “In the first 40 days starting March 1, we have sold a total of two million units of three Galaxy A models in India – A50, A30, and A10. The revenue turnover from these three phones in 40 days is $500 million. I think this a record for any brand in the industry.” He further added, “We will have devices at both ends of the spectrum. These will be volume huge drivers and value drivers as well.”
While this is a huge win for Samsung considering how much ahead its rival Xiaomi went, it is eyeing $4 billion in sales by the end of 2019. If Samsung keeps the same pace, it might just catch up with Xiaomi. The Galaxy A-series is available at both online and offline stores, while the latter benefits Samsung a lot.