PushAlert Review: Grow Your Sales using Push Notifications
Almost, all the businesses nowadays are going digital in a big way. Whether it is in the B2B space or B2C, you’ll find an immense competition in all of them. Marketers are finding new tactics to generate more conversions, sales, visitors, and customers. And one of the most popular among them, nowadays, is Push Notification.
Web Push Notification is a brand new way to boost sales and improve customer engagement of your website or WooCommerce Store. Push Notifications work on the principle of Server Push (Push Technology). Server Push is the delivery of information from a software application to a computing device without a specific request from the client.
In easy words, Push Notifications are the messages that show up on your computer or mobile from an app or a website to which you’d subscribed, even when you are not using that app or website!
This is a very smart method of notifying your customers about the new offers, products, and updates, instantly, without emailing them. Web Push Notifications are the best route to re-target your old customers and generate new leads for your business.
In this blog post, I’m going to review PushAlert, an easy-to-use and affordable tool for Push Notifications on desktops and mobiles in a smart way.
The Future of Customer Engagement
Web Push Notifications have become one of the leading customer engagement tools for both eCommerce as well as media publications. Sites like Amazon, Flipkart and Paytm have already adopted them & made a large volume of sales by using the Push Notification in their mobile applications as well.
Developing trust among your audience is a crucial move to increase conversion rates. Periodic updates about new offers, products, deals, coupons attract more consumers to your brand. Always remember, Consistent updates are the key to retaining customers.
With just one small notification, you can instantly boost your impression graph up to hundreds or thousands of views (depending upon your visitors). For an instance, if you have a WooCommerce website based on WordPress then sending relevant and targeted notifications using PushAlert can not only improve the conversion rates but also enhance the shopping experience of your customers.
One more advantage of having a push notification feature is they do not get caught in spam filters or lost in inboxes. But you can face a straight unsubscription if you do not use it correctly. It just takes 1 second for users to unsubscribe from getting notifications.
Web Push Notifications are an easy way to communicate with your visitors, especially those that don’t want to provide you with their name or email address. Thus it means that Push notification doesn’t even require your customer’s personal details like names and email addresses to notify them. Its working is based on the browser being used.
Now let us move further and see how to setup PushAlert’s Push Notification in WooCommerce Store or any other type of WordPress site.
How to implement PushAlert’s Push Notifications in WordPress
Well, it’s pretty easy. The developers behind PushAlert have made it in such a way that not only WordPress users but also users of other CMSs can easily integrate this feature into their websites.
Very First, Go to the PushAlert Registration Page. If you want to test the plugin, you can select any plan as all come with free trial without any credit card. Then, just fill up the required details.
Push notifications can only be sent over HTTPS. If your site is not HTTPS then you can proceed further by using HTTP. In the case of HTTP websites, notifications will be sent to your subscribers from a custom PushAlert subdomain.
Now click on “Register” to complete the process (Refer to the image below).
After completing the registration, you’ll be redirected to your PushAlert dashboard. You will be asked to implement PushAlert on your website.
Now the question will come in your mind, how to install PushAlert on my WordPress site?
Well, we have a WordPress Plugin for that 🙂
Click on the WordPress tab to get Website ID and API Key. Keep it aside, we’re gonna need this later.
Half of the difficulties gets vanished from our minds when we hear the word “plugin”. PushAlert WordPress Plugin is the easiest method to implement Push Notifications on your WordPress site.
But before installing the plugin, upload the following 2 files into your website’s root directory (This is required in case of HTTPS websites).
Don’t Worry. I’ll show you how to do that.
- Head to the Integrate section of your PushAlert Dashboard, click on WordPress and download the files mentioned in your PushAlert’s dashboard.
- Login into your web hosting account and go to the file manager.
- Now Go to the www or Public_html folder and upload these files in such a way that the path to these files should be yourwesite.com/manifest.json and yourwebsite.com/sw.js
Now you can install the PushAlert WordPress Plugin and make it work for your site. To install the PushAlert plugin just follow these steps:
- Go to Plugins > “Add new” in your WordPress dashboard.
- In the search bar enter ‘pushalert’ and hit enter to see the results.
- Once you find the plugin named “PushAlert – Web Push Notifications for WordPress and WooCommerce”, click on the “Install” button to install the plugin.
- After then, click on the “Activate” button to finish the installation.
Now we are just one step away from completing the setup.
Go to the WordPress dashboard > Settings > PushAlert. Now enter the Website ID and API Key from the PushAlert dashboard. Click “Save Options”.
Now you’re done setting up PushAlert in your WordPress site.
Sending Notifications using PushAlert from WordPress Dashboard
Well, it’s pretty easy to send notifications to your site visitors in just a few clicks.
- Go to WordPress dashboard > Send Notifications.
- Enter the notification title, message and the landing page link.
- Click on the “Send Notification” button to post it to all your subscribers at once.
You can also send Notification to your subscribers from the PushAlert dashboard.
If you have any query in setting this up, watch the following video to implement PushAlert in your WordPress site.
Are you done setting up PushAlert in your WordPress site? Now let’s hop over to the WooCommerce specific features of PushAlert.
Specific PushAlert features to increase sales on WooCommerce
PushAlert has an incredible customer engagement features for you if you own a WooCommerce site. By sending just one convertible notification, you can create a huge buzz around about your offers, products and best deals. In order to use this feature, you should have a WooCommerce Plugin installed on your WordPress Site.
Abandoned Cart Alerts
The Shopping cart abandonment befalls when a customer adds items in his cart but doesn’t complete the purchase.
eCommerce sites have an average abandonment rate of 60% to 75%. But only 8-9% of brands send abandoned cart alerts to their customers through email. Out of which 1-2% of customers check their emails 🙁
Sad but true.
But the way out to this situation is right here. PushAlert has a WooCommerce specific feature to automatically send Abandoned Cart Alerts in a form of Push Notifications to the customers who just forgot to transact or checkout.
This is one of the best practices to follow if you want to boost your customer engagement to a whole new level.
It simply works in the background, reminding your customers about their abandoned orders. Thus PushAlert helps you recover those carts from your WooCommerce shop.
You can access/enable the Abandoned checkouts feature in the PushAlert dashboard > Automation > WooCommerce.
WooCommerce already has enough features for you to kickstart a brand new eCommerce store on WordPress. But when it comes to increasing sales and conversions, integration of WooCommerce with PushAlert shows optimum results.
In-stock Notifications is another great module which comes under the PushAlert’s WooCommerce automation tools. It lets your customers subscribe to an item/product when it is out of stock. When the product becomes available or back in the stock, customers will get Push Notifications on their device.
PushAlert creates its own pop-up where your customers will subscribe to the out-of-stock products.
It also lets you to fully customise the notification style, titles and colours.
Again, You can access/enable the In-stock Notifications feature in the PushAlert dashboard > Automation > WooCommerce.
Price Drop Alerts
Another significant part of PushAlert is the Price Drop Notifications.
This feature of PushAlert is pretty much similar to “In-stock Notifications”. This feature allows your users to get informed on a certain product that the price has dropped. In order to get notifications, the customer should have subscribed to the product updates.
Thus, in this way, PushAlert enables the buyers of your e-shop to wait for a big deal to become available and get reported when it does. You can easily access the customization options and other features of this module in the PushAlert dashboard > Automation > WooCommerce.
Customers like it when they receive consistent updates about their orders. You can learn this trick from big eCommerce companies like Amazon.
Using this technique on your WooCommerce site can help you increase the trust among your shoppers. A well-optimized website having these features, is remarkably important to win the hearts of your customers and make them shop again from your site.
PushAlert allows you to compile perfectly optimised notifications to send updates to your customers about their orders from processing to delivery. A small button at the bottom of the notification box will let your clients to easily track their orders by clicking on it.
You can send unlimited Shipment Alerts to your customers. It can be done manually from the PushAlert dashboard.
PushAlert features to help you increase Conversion Rates
Audience Creator – With Dynamic Automated Segmentation
Using Email Marketing, meanwhile, you can send messages to the whole group of people. That Group is comprised of people who have similar interests. This way of sending the emails to the people having specific interests in known as segmentation. The story is pretty much same in PushAlert’s Audience Creator tool. Using this tool you can segment your subscribers into a different group of audiences, each following the distinct topics. To create a new Audience group, you can simply open a PushAlert dashboard and click on the Audience Creator tab from the sidebar. Here, you can segment your Audience according to the different events like your website’s page title, URL, Description, Country, OS, browser, tags, numerics, etc. PushAlert enables you to create unlimited custom segments according to your requirements.
In order to make the notifications clicky and convertible, it is essential that you should use the best title, picture and message combination. To track the performance of the push notifications PushAlert’s A/B Testing module can help. Using this tool, you can create two different push notifications to check which ones work with your audience. This lets you know more about your customer’s interest and which part of your site needs more focus.
Analytics tab in the PushAlert dashboard contains the detailed information about your customer’s behaviour. Options like Geolocation tracking lets you know the definite location of the majority number of your subscribers so that you could know at which location you can experiment your industry. It also allows you to track which type of notifications are performing better in a particular region, this helps in closing down the ROI for a distinct location. Other useful features of PushAlert Analytics like click timing can help you understand when your subscribers are most active and when they’re not. On the other hand, Click Timing can provide you with the detailed analysis about the notification performance covered during the day. Subscribers Crunch Report provides the complete data about the individuals who subscribed/unsubscribed to your push notifications. It lets you know the date of subscription/unsubscription. Below is the report of my PushAlert’s subscribers analysis since I am using its features.
If your website allows you to provide services only to a part of the world’s population, you may lose out on helping your audiences to completely understand your product. Thanks to PushAlert’s multilingual support, you can easily convert the entire push notification subscription process in your own language. This is quite awesome as your customers can easily understand the value proposition with regular updates.
RSS Automation & Newsletter
RSS (Rich Site Summary) is a format for regularly delivering web content to the people who have subscribed to you via RSS. Many news-related sites, weblogs and other online publishers merge their content with RSS Feed to increase reach and engagement. Using PushAlert RSS Automation tool you can create a customised newsletter for your subscribers and choose various articles/offers to show and post it to all your subscribers at once. After you add your RSS URL in PushAlert’s RSS to Push page, It monitors your feed every 10 minutes for a new post. As soon as it is found, PushAlert automatically schedules a notification to be sent 30 minutes later. You can easily edit it from “Send Notification -> Scheduled” section in the PushAlert dashboard.
PushAlert provides a free plan and the 3 types of monthly/annually paid plans which I will explain you one by one. The Pricing of PushAlert services is fully transparent and affordable. You shouldn’t worry about it because you are spending your hard earned $ in the right place. If you’re looking from a long-term perspective, I’ll recommend you to go for Annual Plan so that you can avail about 15% discount on all the plans.
What’s in the Free Plan?
- Send Unlimited Notifications.
- HTTP + HTTPS Support.
- Mobile + Desktop.
- Branded HTTPS Sub-domain.
- Unlimited Custom Segments.
- Rest API Calls – 1,000 per Month.
- Email Support.
Billed Monthly: $12/month.
Billed Annually: $10/month.
Starting from 3K Subscribers.
- Detailed Analytics.
- Schedule Push.
- Auto Segmentation – Location, Device, OS.
- Subscriber Churn Analysis.
- Ecommerce – Automated Abandoned Cart Notifications.
- Custom (Sub)domain Integration.
- Push via Email.
- Rest API Calls – 30,000 per Month.
- Email and Chat Support.
Billed Monthly: $39/month.
Billed Annually: $33/month.
Starting from 5K Subscribers.
All the Basic Plan features +
- 3 Websites.
- Audience Creator.
- A/B Testing.
- Time zone Based Scheduling.
- Ecommerce – Automated Abandoned Cart, Price Drop, Shipment Notifications.
- Automated RSS to Push and Newsletter.
- Pro Analytics including Geo-Location.
- Custom Branding.
- Rest API Calls – 100,000 per Month.
- Priority Email and Chat Support.
Billed Monthly: $99/month.
Billed Annually: $83/month.
Starting from 10K Subscribers.
All the Premium Plan features +
- 5 Websites.
- Complete Localisation with Multi-language Notifications.
- Dedicated Integration Engineer.
- Ecommerce – Automated Abandoned Cart, Price Drop, Shipment, In-Stock Notifications.
- Advanced Automated RSS to Push.
- Rest API Calls – 500,000 per Month.
- Priority Email and Chat Support.
For the Enterprise Plan, you can directly receive a custom quote by sending your budget and requirements on [email protected]
You also get many other features along with all the plans discussed above.
How did it work for my Website?
Well, to be honest 3nions is a blog and we don’t sell any products on our site. To make out a better piece of a review I used the PushAlert services on my blog for a month and guess what, I found incredible results 😀
In first 15 days, It grew my subscribers count up to 350. The dialog box that pops up on the site to attract subscribers looks pretty good. You can easily customise it in a way you want.
I tried sending different notifications to our subscribers and surprisingly received a good Click-Through-Rate of about 20%.
Below is the analytics chart for the last four notifications I sent to my subscribers along with their respective CTRs.
It is true that it costs money for some good features, but it is worth it if your site is fairly well optimised.
If it worked so reliably on a blog imagine how good it’ll work on your popular eCommerce site 😀 Also, I guess that it is not really a big deal to spend 20 seconds to get hundreds or thousands of website visitors or customers.
24/7 Customer Support
Many of the consumers out there believe that the customer support is much more important than price though it contributes the most in building the strong brand awareness. If consumers know that they can report complaints and those problems will be handled properly, they will feel more satisfied and comfortable doing business with you.
PushAlert offers 24/7 Customer Support to their users on both chat and email to render a complete solution to their issues. Also, if you’re using paid plans, premium or platinum, you will get priority customer support.
If you have any query regarding registration, installation, migration and billing of the service, you can quickly reach out to PushAlert’s Help Center. I am sure the people behind the service really gonna’ resolve your queries like they did it for me. I’m really thankful for their help in guiding me about improving my notification strategy and conversions.
My Final Verdict
I already gave you a hint of my thesis in the opening paragraphs of this review, but let me repeat it for the sake of clarity. There are a lot of Push Notifications services out there in the market & choosing one that meets your requirements involves a whole lot of work & research. I strongly recommend PushAlert if you are looking for a Push Notification service which is affordable and feature rich. There’s everything here, starting with automation for eCommerce, media publications and in-depth analytics of each notification to make a data-driven analysis.
I know what you are still thinking! What should I do? Is PushAlert a Marketing Automation tool worth trying out? Will it operate in a manner it’s being represented?
Okay! Don’t trust me. Rather than you just go on the PushAlert’s official website and try it out. You do not have to pay for trying this tool as I mentioned above that it also offers a free plan and free trial on any plan you choose without any credit card, using which you can easily determine whether it is the perfect fit for you or not. Even with the Free Plan, you can send unlimited notifications to 3000 subscribers.
Since I have used this tool and I am totally amazed by the services provided by PushAlert Team, so it’s a thumbs up from my side. The tool is easy to setup and the customer support is excellent.
You can get a free plan of PushAlert by clicking on this link.
Related posts for you:
- How to Develop a Content Strategy for Your eCommerce Blog
- 10 Best WordPress Ecommerce Plugins to Setup an Online store in 2017
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