SEO (Search Engine Optimization) is must for any online business. SEO stands for Search Engine Optimization.“SEO is a process Which brings organic, natural and free traffic through search results”. On page SEO
If you have a Website and you are looking for some basic and must On Page SEO strategies that will profit your site and will bring in more Search Engine traffic then you are absolutely at the right place. There are two ways to optimizing a blog post or content 1) On Page optimization and 2) Off Page optimization.
What is On Page Optimization?
On Page SEO is another method of optimization that refers to factors like Page title, keyword placement, Keyword density and more which are actually under your own control.
On page Factors includes:
Content of the Page
If your content is not good then even the best optimization practices can not give you better results. The first priority of every blogger should be writing good content. Users come to see your blog post and if your post fails to deliver a good message or information then Optimization is of no use.
Content should be unique, easy to read and engaging. It should be original not copied. Try to cover everything about your topic and write fresh content or choose evergreen topics. A good content will survive no doubt! but if you optimize it properly may be it can rule in the Search Engine Result Page. Research and write because every time you do the research you get something new to learn. Write something which will be sharable and linkable.
Title of the Page
The title is a 2nd most important factor after content so make it relevant to your content. Each Post on your blog should have a unique title which should be related to your post. Always Start your Title with Keyword if possible and if not then make sure that the Keyword is present in Title.
The title should be attractive because it is most highlighted part of Snippet. You might like : How to write attractive title tags for SEO – Learn SEO.
User-friendly Permalink URLs
Avoid special characters in permalinks, make it simple and SEO friendly. Shorter permalinks are more effective than bigger ones. It is always good to include targeted keywords in URL.
For this post my permalink is http://www.3nions.com/on-page-seo/
Here you can see that I have used my keyword in URL. Keywords in URL makes the Permalink more Search Engine friendly.
An example of Good Permalink and Bad permalink:
- http://3nions.com/on-page-seo/ Good
- http://3nions.com/218420?/ Bad
Keep your Keyword density between 0.5-1.5 %. Use keyword in the first paragraph and last paragraph of your post and 2-3 times in between the post.
Sometimes it is hard to repeat the targeted keywords in the post that is why you should use LSI keywords instead of targeted keywords. LSI keywords are the synonyms for example In the place of Picture you can use Photo. Whenever you use your keyword in the Blog post don’t forget to highlight or just underline the keyword.
In the Description, Describe your content in short. Your description should be in the range of 120-150 characters. Many people leave the Meta description box vacant. You should never do that Meta description is important if not from Search Engine point of view but Visitors do read the description.
SEO friendly meta description increases Click Through Rate (CTR).
Heading Tags (H1, H2, H3, H4, etc.)
You should make use of body tags like H1, H2, H3, H4, etc. Keyword rich headlines are very useful. H1 tag should be added to the title tag. Make sure your title appears in the H1 tag if you are a WordPress user you don’t need to make any changes because in CMS like WordPress its default.
In between the post, You should use your focus keyword in H2 at least once. I use Yoast SEO and whenever I forget to use my focus keyword in H2 tag gives me red signal during content analysis which is bad.
If you want to see the best example of internal linking see the Wikipedia. Wikipedia is just amazing, I learned from Wikipedia how to do Internal linking. Internal linking means you are linking a word internally i.e. with another page of your own website.
Linking to your own past work makes your current post more engaging and informative. Internal linking makes easier for your visitors to navigate around your website and also helps in Crawling as well.
External linking is a great technique which means the link which is pointing to a different Domain name. Linking others in your post is the best way to earn your reader’s trust because they will find you loyal. Always link to trusted website because linking to the distrustful website may down your Search Engine ranking.
Look I have the suggestion for you – try to link with bigger websites than yours for example – Wikipedia, Mashable, Moz, etc.
Note: Link to relevant pages only, irrelevancy may down your online reputation.
Use Images, Videos or GIFs
Make use of Images, videos or GIFs in your post. You can also use Media files to increase your site’s SEO. When you add an image do not forget to optimize it, optimizing image brings you traffic through image search.
Sometimes they are the best way to explain certain things that can not be explained with texts. Only texts is not a good adding some images can make your site extra visually appealing and less boring. Only text is always boring, adding Multimedia will surely be an interesting thing and will boost your Search Engine Rankings.
Note: Do not use bigger images they will surely affect your site’s speed and how can you forget that the Site speed is a Ranking Signal (Google).
Search Engines give more importance to lengthy Articles so you should write a post containing more than 5oo words. Lengthy articles have more information in it that is why Search Engine gives priority to length. I would not say that there is any limit for word count but try to write more and more…
Lengthy Articles always perform well in the Search result. If your post is good and you have covered most of the points then it is sure that the length would not be an issue. Till here my word count is 1006 and I have few more things to say.
No, I am ending (On page SEO) this topic here…. I will be saying much more in next post. Subscribe us for the regular updates.
Don’t forget to use your focus keyword in the following places:
- In the title tag (If possible place in the beginning of title)
- In the meta description.
- In First para and last para and in between the post – 2-3 times.
- In alt attributes of Images.
If you have any question regarding On page SEO ask by leaving the comment. One more thing liked this post? Yes then share it on Facebook or Twitter.