Netflix’s ₹199 mobile-only plan hit in India; Might launch it in other markets

Netflix had launched a ₹199 mobile-only plan in India back in July. Since then, the plan has received a massive response. Seeing this, Netflix could invest more in Indian original content so users get to watch series like Sacred Games and Bard of Blood.

Netflix's ₹199 mobile-only plan hit in India; Might launch it in other markets

Netflix’s chief product offer Greg Peters said, “We think about revenue as a guiding principle for us. We do these different tests and try to figure out what is the right set of plans that have the right benefits, the right features that are delivered at the right price for the subscribers in any given market. And I think what we’re exploring is, as we are operating in markets that have very, very different conditions, very different levels of affluence and other forms of entertainment competition, et cetera, what is the right structure for us.”

Netflix also added that Sacred Games is the most-watched show in India as of now, whose Season 2 dropped in August. Money Heist (La Casa de Papel) Season 3 is the most-watched in the non-English-language show, with 44 million accounts binging it in its first four weeks of release. Stranger Things Season 3 is streaming giant’s most-watched season to date now, with 64 million accounts tuning in the first four weeks.

“And so we’ve been very, very happy with the mobile plan [in India]. It’s actually performing better than we tested. We’ll look at testing that in other markets, too, because we think there are other markets which have similar conditions that make it likely that, that’s going to be successful for us there as well,” Peters added.

Netflix reported revenue of $5.2 billion for the third quarter which is up 31% over the previous year with average streaming paid memberships and average revenue per user growing 22% and 9% year-on-year.


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