Every year marketers use more and more resources, time, and energy to improve the quality of their websites. One of the reasons why is that Google demands it, so for a website to gain full visibility as a result of high rankings, it has to offer a quality mobile UX.
Indeed, we’re experiencing the mobile era, and Google is not shy to show it. The most recent update changes the SEO game forever, as now the is a new algorithm that assesses and measures the ranking of today’s websites. It’s called the mobile-first indexing, and it’s a reversal of how Google used to index websites.
In simpler terms, Google’s search crawlers will firstly measure and assess the mobile version of a website. If a site does not have a mobile version and it is not responsive, only then the crawlers will assess the desktop optimization. However, it’s been made clear that mobile optimization is a true necessity for reaching the 1st page.
So, in today’s post, I’ve prepared several juicy tips, presented in the form of rules, that’ll help you hold a steady SEO performance in today’s mobile era. Following these rules should not only improve your brand’s reputation but should also exponentially increase your organic search rankings.
Create a Site with Mobile Responsive Design
There are three main types of mobile-websites indexed by Google’s crawlers.
- Responsive web design – Google recommends it.
- Dynamically served content
- Mobile URLs
The best option you should opt for is the mobile responsive design. A responsive design simply detects the end user’s interface, the device he’s using to enter the website, and adapts the design and layout in the best possible manner. The same content is displayed, only that the screen shrinks and accommodates with the ideal size, depending on the user’s phone/laptop/desktop device.
- You get to keep a single URL, which will be better indexed and ranked by Google’s spiders.
- If you only have one URL, users can easily distribute and engage with your content.
- You don’t need to create mobile-optimized URL redirects. This reduces the loading speed of the page, which ultimately results in a better experience for the user and a better organic rankings performance.
- Search crawlers will only need to index your page once, using a single algorithmic process.
- Dealing with your loading speed may be often difficult, especially when you expect your responsive pages to load multiple videos, images or ads.
- If your website content serves totally different purposes than your mobile website, then you should consider opting for a new mobile URL site that’s more accurate and serves the user better.
Develop Mobile-Friendly Content
Your content is the main platform that hosts the guests. Whenever people stumble upon your content via social channels, other blogs, or direct mentions, you need to be ready to welcome your guests. More than that, as a business entity, you should make sure that your guests feel like at home.
Whenever someone gets to your website while using his or her phone, there comes the immediate need for a mobile-optimized design. If you don’t have that, they won’t even bother staying on your page.
However, in order to capture your audience’s full attention, which will, in turn, lead to higher SEO rankings (more retention, smaller bounce rates, social engagement), you must ensure that your content is also mobile-friendly. Here are some suggestions:
- Use bullet points. Both the crawlers and your audience will be able to easily scan your information. When it comes to your site visitors, which are to become your customers, you need to ensure that they remember your message because if they do so, they will also remember your brand’s name.
- Keep your text short and concise. When people consume content on their mobile screens, they don’t have time to read for hours, so you need to deliver the information as quickly as possible while keeping the entire essence of your primary message.
- Focus on videos. However, don’t make them run automatically, as they decrease the loading speed of your pages. Compress both images and videos to reduce the data consumption.
Improve Your Site’s Loading Speed
Loading speed definitely counts from an SEO perspective. Google has specifically stated it countless times: if you manage to offer your users a great experience, this will ultimately influence your rankings. As with the recent mobile-indexing change, Google will definitely take into consideration the page speed of mobile responsive sites.
Here are some suggestions for improving your site’s loading speed:
- Use a responsive design and beware of the broken links and most common site errors.
- Reduce the number of HTTP requests.
- Compress and combine your files into formats that occupy less space. Instead of .png images, go for .jpeg. Instead of .rar format, go for the .zip format, and so on.
- Make your content look the same and transmit the same message across both mobile and desktop.
- Take a mobile friendly-test and allow Google to tell you how well your site’s performing on mobile phones.
Leverage Google My Business
If you’re managing a local business and you want to make it visible to the people who are searching for places “near them”, you need to claim your spot and make Google aware of your presence.
Google My Business receives your business address, displays your open/closed status, and saves your contact details. Moreover, you can post pictures of your business and collect reviews. Most importantly, whenever people search for “keyword near me”, your business will be visible on Maps, which makes it easy for your future customers to engage.
SEO is continuously changing, exactly like the world is.Promoting your business is the main purpose but the means always change. Just like 10 years ago only a select few could afford a low-tech smartphone, today, smartphones are the only thing that is being sold at the moment.
You Might Like:
- How to make WordPress website mobile friendly
- Why having a Responsive, Mobile-Friendly Site is Essential
With the change of technology, people have also changed their lifestyles and habits. Unless you wish to encounter a lot of hustle along the way, optimize your website according to Google’s guidelines but maintain a balance between aiming to please the search engines and aiming to please your customers.