Instagram is the most popular photo-sharing site that has over 95 millions uploads a day. The most notable features of this social media app are the story (quite ubiquitous nowadays) and videos. Instagrammers share videos and photos in tandem but the videos are heavily compressed and supports portrait mode only. Until now. The Facebook-owned app is currently testing a feature which enables the users to upload videos in the typical landscape view.
The firm wrote in a blog post, “We’ve heard from creators who want to upload landscape videos for IGTV. Similarly, we’ve heard from viewers who come across landscape videos in IGTV but want to watch them in a more natural way. That’s why we’re announcing support for landscape videos in addition to vertical.”
IGTV, since its launch in 2018, got a lukewarm response. This move is to make the IGTV more consumer-friendly and to elevate it on a global level.
“Landscape has its strengths, especially when it comes to formats like dance and sports which are high motion and often feature a handful of people in the frame,” the post further mentioned.