Instagram officially went global in its fight against misinformation on Monday by building alliances with fact-checkers around the world to expose deception in shared photos or videos. Earlier this year, the Facebook-owned social media platform launched a fact-checking program in the US. It also started working with third-party allies in the US to help identify, review and label bogus posts.
“Today’s expansion is an important step in our ongoing efforts to fight misinformation on Instagram, Photo and video-based misinformation is increasingly a challenge across our industry, and something our teams have been focused on addressing,” the service said in an online post.
The software searches for the post found to be deceptive across Instagram’s platform to brand it respectively. Moreover, the content found to be false is ignored by Instagram’s search or recommendation tools and is shown with a warning label if users come across it.
“When content has been rated as false or partly false by a third-party fact-checker, we reduce its distribution, In addition, it will be labeled so people can better decide for themselves what to read, trust and share,” said Instagram.
Instagram is also expanding an anti-bullying feature that was developed earlier this year. On the other hand, Facebook already uses third-party fact-checkers in more than a dozen countries, according to its website.
“We use image-matching technology to find further instances of this content and apply the label, helping reduce the spread of misinformation, In addition, if something is rated false or partly false on Facebook, starting today we’ll automatically label identical content if it is posted on Instagram (and vice versa),” Instagram said.
“We’ve found that these types of nudges can encourage people to reconsider their words,” Instagram added.