Instagram has finally removed the IGTV button in the top-right corner as it seems that nobody uses it. Facebook-owned Instagram launched IGTV back in 2018 in an effort to compete with YouTube and before IGTV, it only allowed people to post videos that were 60 seconds or shorter.
According to a report by TechCrunch, almost seven million of Instagram’s one billion-plus users have downloaded its standalone IGTV app in the 18 months since launch. For reference, TikTok received 1.15 billion downloads in the same period since IGTV launched.
“Very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app… We always aim to keep Instagram as simple as possible, so we’re removing this icon based on these learnings and feedback from our community,” the report quoted a Facebook spokesperson.
Instagram recently started testing its direct messaging feature to its desktop site. With this upcoming update, users will be able to create chats from the profile screen via a newly added ‘message’ button and can also share posts to others via DM as well as receive notifications on the desktop if the browser supports it.