Important things to keep in mind while creating audience for Facebook Ads

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There are over a billion users of Facebook with diverse backgrounds and ethnicities. We all scroll our Facebook newsfeed every day many times just to get a check on what our friends are doing and what is the trend going on the social media. From the outside, this seems to be the only use of social media, but digital marketers are using it for a very profitable business.

In recent past years, social media has become the leading medium of marketing with the presence of all multi-billionaire and few bucks start-up companies. Due to the numerous features that this medium provides which no other marketing medium can, social media is the first choice of every business owner to start its marketing. That is why it has created a new job description in the world which is social media marketer.

That is why every year hundreds of college graduates primarily from the marketing background choose to become social media marketer because it is the future of marketing. If you are one of those and want to become a professional and expert social media marketer, then you have to learn few things out of which, creating an audience for the Facebook ads is imperative.

Before initiating any ad, Facebook asks you to create an audience to which you want to show your ad. This is one of the most complicated processes before initiating ad and important too because your entire campaign depends on it. To make it easier for you, in the next lines of this article, I am going to tell you some of the important things to keep in mind while creating an audience for Facebook ads which will help you in achieving your marketing goals.

Important things to keep in mind while creating audience for Facebook Ads

1. Location

It is important to add the location of your audience in the Facebook ad creation details in the ad manager. Through this, Facebook would be able to target only those people who live in that locality, and only these people would be able to see or engage with your ad. For example, if you have launched any offer or discount like Gearbest promo code and wanted only the people of New York to get the benefits of it, then you can easily run an ad which would only be shown on the newsfeed of the people in New York who use Facebook.

2. Demographics

Demographic is another useful filter that allows you to target the people based on their demographics. Through this, you can target the people based on their education, profession, relationship status, life events and other cultural and social affiliations. You can use these demographics by relating it to the target audience of your product, brand or service.

3. Interests

This is another filter that breaks down your audience and takes it to the cellular level of ad targeting. Through this filter, you can mark only those people who share the same interests which are related to your brand or product’s personality. For example, if you are launching any new restaurant in town and want to get the maximum footfall on the day of launching, then you can target those people on the Facebook who do a lot of hangouts with friends in different hotel and restaurants. Due to this, they must have liked numerous pages of hotels and restaurants on the Facebook which counts as interest according to the Facebook algorithm and also must have checked in on different places on the Facebook that makes them the ideal people for your restaurant. Use this filter to break down your audience more and get the maximum conversion by only showing your ad to the relevant people.

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Last updated: February 10, 2018

3 comments

nice post. its like preparing a business plan and strategy to grow and expand the business

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I am Co Founder Of Mixpaper.us
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Hi Jon.

We do not accept guest post on Motivation. But you can write on Business, Marketing, Entrepreneurship.
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