How Deepika Padukone’s skincare brand 82°E got its name

The skincare line is made using conventional Indian ingredients.

How Deepika Padukone's skincare brand 82°E got its name
Image credits: Telegraph India

Actor Deepika Padukone’s skincare brand 82°E is in the news for all the right reasons. She is promoting her brand with traditional Indian ingredients, hoping to make skincare a ritual.

Deepika shared a promo video featuring herself and other models using products from the upcoming 82°E skincare line.

Currently, the lineup only has two products – Ashwagandha Bounce and Patchouli Glow.

How Deepika Padukone's skincare brand 82°E got its name
Image credits: iDiva

Pronounced as ‘Eighty-Two East,’ the brand’s name is inspired by the meridian that runs longitudinally through India and depicts the country’s standard time.

Deepika, the co-founder of 82°E, said, “Wherever I am in the world, practicing simple self-care consistently helps me stay grounded and feel my most centered. With 82°E, I hope to inspire all to connect with our truest, most authentic selves through consistent and humble self-care practices.”

“The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted, and clinically tested so you can build simple, joyful, and effective everyday rituals to care for the health of your skin,” she further added.

The launch of the products also marks Deepika’s entry into full-fledged entrepreneurship. The actor, producer, and mental health advocate says she wants to support a holistic approach to self-care by using science to produce carefully crafted and clinically tested products for healthy, glowing skin.

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