E-commerce giant Flipkart is mulling for the elimination of plastics used in their packaging. It will adapt a 100% recycled plastic consumption in its own supply chain by March 2021. The firm said that it has achieved a 25% reduction in single-use plastic, with the help of numerous initiatives across its packaging value chain.
Flipkart plans to gradually take measures to cut down on plastic usage, including “eComm ready packaging” from brands and recycled paper bags for packaging.
The firm said in a statement, “Flipkart also made a commitment to eliminate single-use plastic in packaging and move towards a 100 percent recycled plastic consumption in its own supply chain by March 2021. Flipkart is working on various initiatives including the introduction of eco-friendly paper shreds, replacing poly pouches with recycled paper bags, replacing bubble wraps and airbags with carton waste shredded material and ‘2 Ply’ roll to name a few.”
Flipkart is will also initiate eco-friendly paper shreds, replacing poly pouches with recycled paper bags, and replacing bubble wraps and airbags with carton waste shredded material as part of long-term sustainability initiatives.
“Under this commitment, Flipkart has also filed for the EPR (Extended producer responsibility) and is targeting 30 percent collection back in the first year, to begin with. Flipkart also committed to maximizing the Recycled content in single-use plastic to boost the recycling ecosystem and reduce virgin plastic consumption,” it added.
This falls in line with Prime Minister Modi’s Independence Day speech, wherein he urged people and government agencies to “take the first big step” towards freeing India of single-use plastic. In addition, the government is all set to launch a campaign to impose a nation-wide ban on items that use plastic, such as plastic bags, cups, plates, small bottles, straws and certain types of sachets. The campaign will kick-start on October 2, which is the 150th birth anniversary of Mahatma Gandhi.
Group CEO of Flipkart Kalyan Krishnamurthy, said, “Creating alternatives for single-use plastic packaging is one of the significant steps we have taken towards fulfilling our commitment to creating a sustainable ecosystem. Our long-term vision is to eliminate the use of plastic and maximize the use of recycled and renewable materials.”