Facebook is reported to launch its most awaited app- Lasso in India this year to compete with TikTok. As per a report by Entrackr, the social network giant is planning to launch the short video app by mid-year. The app was launched in the US in 2018 and last year it was introduced to Mexico. According to app analytics company Sensor Tower, the app has been downloaded nearly half a million times in the US and over 2.2 million times in Mexico.
TikTok is one of the most successful apps in India with over 500 million downloads. Lasso allows its users to record 15-second videos and overlay them with popular songs. TikTok’s had a contentious year in India but despite that, the platform gained many users.
The authorities in April asked Google and Apple to kick out the app from the Play Store and the App Store because of porn on the platform. However, it would be difficult for Lasso to grow such a large userbase.