Facebook said that the facial recognition technology that is applied to its photos will be an opt-in feature. This is done as Facebook is under huge scrutiny regarding the user’s privacy concerns, including biometric information. Its been two years since Facebook introduced said face recognition feature that suggested friends to tag each other in pictures and or videos, known as a tag, but could let the user know when they were in images they had permission to see elsewhere on the service.
According to a post by artificial intelligence applied research lead, Srinivas Narayanan, the social media giant is doing away with a “tag” suggestion settings. It will be replaced by facial recognition setting, which will be off by default.
“Facebook’s face recognition technology still does not recognize you to strangers. We don’t share your face recognition information with third parties. We also don’t sell our technology,” said Narayan.
People who are new to Facebook or who had the “tag” feature operating, will now get word from Facebook about the face recognition setting. They will also be guided about the easy way to turn it on if they wish.
Narayanan further added, “People will still be able to manually tag friends, but we won’t suggest you to be tagged if you do not have face recognition turned on. If you already have the face recognition setting, you won’t receive a notification.”
The face recognition setting which has been available to some Facebook users since December 2017, has some added purposes. For instance, it will notify account holders if their profile photo is being used by someone else.
Concerns regarding facial recognition privacy have now come into question. On that, Facebook last month said, “We have always disclosed our use of face recognition technology and that people can turn it on or off at any time.”
It also said that it continues to engage with privacy experts, academics, regulators along with its users on face recognition and its control options.