Effective Strategies to Promote Your Podcast with Social Media and Search Engines

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The rise of podcasts is, in many ways, similar to the rise of blogs. Blogs grew more and more popular as a way for people to create their newspapers, magazines, and periodicals, and now podcasts are continuing to grow in popularity as a way for anyone to make their radio show. If you’re used to sharing text and video, the world of podcasting can seem like a planet of its own, especially when it comes time to promote a new show.

Don’t just wait for your target audience to find it through the search engines. You can’t rely on podcast directories either.  Taking extra time to promote your show can be well worth it because the audience for podcasts has been growing steadily during the last decade. Some of the strategies that you can use to promote your podcast on social media and search engines are discussed below.

7 Effective Strategies to Promote Your Podcast with Social Media and Search Engines:

1. Draw Traffic with SEO

Want more listeners, an excellent reputation, and respect from search engines? Follow the best practices for images, tagging, and the like. Don’t skip to follow the SEO blueprints; it does matter for podcasts. Make sure your podcast is search engine friendly by tagging the files and images appropriately. Here’s what you need to know:

  • SEO applies to written content, but it’s likely to be applied to visual and audio content shortly, too. The technology already exists.
  • Google isn’t the only search engine that matters.
  • Use great post titles that catch your audience’s attention.
  • Name your image files something that matches the post.
  • Don’t stuff your writing with unnecessary keywords.
  • Use synonyms, long tail keyword phrases, and keywords that appeal to your listener’s goals when they search.

You Might Like: 8 Useful Tips for writing SEO Optimized Blog Posts

2. Quora

Quora is a great platform to share your podcast content. Search Quora for relevant questions that can be answered through the content produced from your podcast. This is where repurposing your episodes into blog posts can be helpful. By having long-form blog posts, you can add a link to your answers in case someone wants more information. You should also include a link to your podcast in your profile description.

3. Post on Video-Sharing Sites Such as YouTube

Effective Strategies to Promote Your Podcast with Social Media and Search Engines

Posting your podcast on the popular video sharing sites is another great podcast promotion strategy. Note that, YouTube is the second largest search engine. This means that a lot of people use it to search video clips. Therefore, sharing your post on such a site, you are guaranteed of it being seen by millions of the site user.

A two-minute video that contains segment(s) of your show will work. Optimize the keyword for each podcast. You can use a Speaker on your YouTube account to turn the audio podcast into a static image video on your YouTube channel.

4. Submit To iTunes

iTunes is the largest directory for a podcast on the planet. It has an audience capacity of over 60 million people who search out for digital content almost daily. Therefore, listing your podcast on this site will increase the chances of someone getting your show.

5. Put a Link on Other Social Media Profiles

Effective Strategies to Promote Your Podcast with Social Media and Search Engines

LinkedIn lets you insert media links in your profile: The summary and project sections are ideal for featuring a podcast. On Facebook, link to your podcast and include show notes in a status update or a note. Don’t forget to share the podcast with your Facebook groups.

6. Include Show Notes on Pinterest

Show notes provide quick Summary of what a specific podcast episode includes. They should have a captivating title and copy that compels visitors to listen to the show.

7. Post a Podcast in Your Google Profile

Link your podcast content with the Google profile since it is a perfect links container for all your podcast content. This space is often overlooked.

So, in the end, I would say that Podcast promotion is unique because you are adding value at every level. Each episode attracts new people, all while engaging your existing audience. It’s a value-add across the board, so get it in front of as many people as possible.


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Last updated: February 10, 2018

Authored by :

I am a young tech blogger and an Internet marketer with 3 years of experience in managing internet marketing of different brands. I am sharing tech tips in Techpixls and worked with big companies like Get Response, UkEssays.

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