Creating an Online Course and Marketing It with Social Media

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Online education portals were once a thing of the future but now represent the present. The internet is a vast system of interconnected networks, and its influx in society has created several applications. With technological advancements at the forefront of everything we do and endless capabilities in an online world, learning through online portals is a realistic option which once seemed impossible.

Creating an Online Course and Marketing It with Social Media

Internet consumption is at an all-time high, and it’s difficult to imagine a world without the internet. Online courses are widespread and afford users the luxury of learning from the comfort of their own home. With considerable flexibility and a myriad of online courses to choose from, users can enhance their understanding of various subject areas with online education.

This has created an opportunity for course curators, where providing you can develop an engaging course idea, there is considerable money to make. The online learning market was valued at a staggering $165 Billion in 2015 and is expected to continue on a meteoric rise. To give you an idea of how much money you can make, Victor Bastos has earned $452,985.78 since 2011, but this is merely scratching the surface of what’s possible.

Rob Percival decided to develop and offer a web development course in 2014 for $199. Through trials and tribulations, despite modest intentions to supplement his monthly income by $5,000, Rob has now taught close to 125,000 students and earned a staggering $1 million.

If this isn’t enough motivation to create an online course, I don’t know what is. Everyone has the potential to create an online course, but developing a relevant idea and determining your target audience is a challenging prospect. Creating an online course requires substantial time, but if you can tap into something people will find useful, you could be a real winner. When coming up with a topic for a course, you can have success by remembering a previous version of yourself, prior to learning something important and transferable.

How did you learn what you did to reach the position you’re in now? Everyone has a course within them, and if you have learned something useful with certain techniques, the chances are someone else can benefit from these teachings. By channeling this into an interactive course, you can create a platform which benefits others. If the course becomes popular, you might be on route to a fortune, but at the least will supplement your earnings.

There are various guides online to help you create an effective course, and one of the best platforms to build a course on is WizIQ. This makes the process of creating an online course straightforward, and within no time you will have built an interactive course through a process that’s easy to navigate. For further information on creating an appropriate course, be certain to research further online, since the rest of this article will focus on how you can effectively market your course on social media.

Creating an Online Course and Marketing It with Social Media

Social media marketing is powerful, especially since prospective customers are already interacting with brands there. By marketing your online course through social media, you can drive considerable sales and create brand advocates.

Begin by updating your social media bios, so they effectively reflect your new course. Getting the word out takes time and effort, but you can speed up the process by building a social media presence from early on. Focus on Twitter, Linkedin, and Facebook, though no social media platforms are off limits. Prior to course creation, you can’t share information that directly links to your course, but you can create engagement by sharing information from the sector your course sits in. This will help you connect with relevant parties, and become a valuable source of knowledge.

Focus on building relationships with journalists and bloggers who write within your niche, since later down the line they’ll be more likely to promote your course. Establishing your target audience is a difficult process, but in doing so, you’ll gain an understanding of which social media platform works best for you. Get involved in conversations relating to your course, and use hashtags to increase engagement. This creates awareness, but remember to take an approach where you encourage customers to come to you, rather than being too overly promotional.

Become part of the community, and use the 90/10 rule to best effect. 90% of your content should involve sharing other people’s information, while 10% strictly promotes your course. People will be less inclined to explore your social media platforms if you talk about yourself too much, and if you share other’s information and create awareness, you’ll benefit from them sharing your content too. If you create an audience who are interested in your posts, you’ll establish a level of trust which can be utilized when it comes to promoting your course to an audience that’s more receptive.

Though these social media efforts aren’t straightforward by any stretch of the imagination, leveraging social media and capitalizing on the advice above will bring you one step closer to success. I hope you have found this article informative, and are now better equipped to market your online course. If you have any questions, or would simply like to become part of the conversation, please comment below and kick-start the discussion.

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Last updated: January 22, 2018

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Tracy is a word-savvy writer with a sarcastic sense of humor. You’ll see her writing mainly about web communication, online marketing, social media and small business. Tracy has a wide, practical knowledge of internet marketing and managing startups. Connect with Tracy on Twitter and G+.

2 comments

Thanks for sharing this useful information. Its really inspiring. Its helpful to keep a track of all the works you are doing.Trying to do so. Thanks & Regards

Thanks for the read! Do share it with your connections 🙂

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