Best Time to Post on Facebook

Social media is considered to be bliss in today’s time simply due to its approach. You can easily connect with your friend in the UK, send unlimited media to your friend residing in the next city or promote your business which will receive a wider audience. There are a lot of benefits of being on social media and a few options too. One of them is Facebook. Facebook started the whole trend of sharing your photos, thoughts, and locations, while its own Instagram and WhatsApp carry on the same ideology. Today, people treat Facebook as their blog or a journal. The reason is its presence – there are 2.41 billion monthly active users in the entire world on Facebook, which says something. Filmmakers, actors, writers, all use this platform to communicate with their admirers and also to promote their work.

Best Time to Post on Facebook

People have gotten so busy with their lifestyle that uploading a post on Facebook seems time-consuming. Also, some consider it superfluous to just hit the post button anytime, anywhere. The internet is rife with articles that uploading a post at a certain time will boost it and get more views/likes. Well, it turns out, it is true and many people do follow it. It is based on our behavior, when we open Facebook when we go to a certain page when are we most certain to like a post, etc. Many people weren’t aware of the world’s worst nuclear disaster Chernobyl until HBO made a mini-series and the searches for it skyrocketed since then. It’s the same with Facebook, if you post something about Mumbai rains after heavy rainfall lashed the city, you will see more views on your post than the non-rainy days.

People open Facebook at a certain time to check their feeds and you need to find that sweet spot to make your post live so that it reaches your audiences faster. This article will tell you the different times that you can post during the day. Let’s jump in!

Best Time to Post on Facebook

There isn’t a single best time to make that post live but many. It can be confusing but this article will go easy on you.

Studies:

Numerous studies are experimenting and debating the best time to post on Facebook. Buffer Study states that the best time to post on Facebook is between 1 p.m. to 3 p.m. during the week and Saturday. Furthermore, they found that  Thursdays and Fridays see a peak in higher engagement.

Other studies found that the best time to post on Facebook is –

  • Hubspot – Thursdays and Fridays from 1 p.m. to 3 p.m.
  • TrackMaven – Thursday at 8 p.m.
  • CoSchedule – 1–4 p.m.

Audiences:

People use Facebook on their personal computers and their smartphones; at home, at the office and even during transit. So considering the peak hours, lunchtime, the usual past time, you get the ideal time to post on Facebook.

The best time to post for industries is 9:00 a.m. when people are getting into the work mode and they need a warm-up. The clickthrough rates on Facebook peaks between 11:00 a.m. to 12:00 p.m., the lunch hours. People in B2C and B2B, 3:00 p.m. to 4:00 p.m. is an ideal time. While we are discussing the best time, Thursday to Sunday are the best days to post on Facebook.

For niches:

There are 7.7. billion people on Earth and not everyone works in the same industry as you do, so here’s an image that tells the ideal time to post on Facebook depending on the work you do:

Best Time to Post on Facebook
Image source: coschedule.com

Your Analysis:

If you happen to be a famous blogger or a vlogger, you have established your audiences. You don’t need to follow a certain time if you have already given them your schedule. For people who are new to the scene, who are building up from scratch, use Facebook Analytics. They help you gather insights about the demographics and behaviors of your audiences. These even show you when your fans are online.

Best Time to Post on Facebook

They also show you what Facebook likes to call ‘Popular times.’

You can even test the reactions of your audience by posting the same content at different times. It will help you isolate a perfect time for your post. If you are way too busy to manually post on Facebook, Hootsuite will be your perfect companion.

On the other hand…

Brian Boland, Facebook’s VP of Advertising Technology, has different views. He says:

“On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.

As a result, competition in News Feed — the place on Facebook where people view content from their family and friends, as well as businesses — is increasing, and it’s becoming harder for any story to gain exposure in News Feed.”

What he means is that posting to Facebook is directly competing with at least 1,500 other posts for a place in the News Feed. Also, consider this: If your firm is into business and they have read an article which suggests them to upload a post on Facebook on Thursday at 4 p.m. The same post is read by other business firms, they too will post at 4 p.m. which will gather views for the business niche.

What is the best time of day to post on Facebook?

You might still be confused as to what is the best time of day to post on Facebook. Well, it depends on your business, audiences and your reach. These factors also matter in the long run but just to give you more context, morning and evening commute time, i.e. 8 – 10 a.m. & 4:30 p.m. to 6:30 p.m., and the lunch-hours that can take place anywhere between 12-3 p.m.

What is the most active time on Facebook?

According to Sprout Social, people are most active on Facebook from 9 a.m. – 3 p.m on weekdays, while Wednesday is the more active day. Also, to get more likes, you need to post in the hours outlined above as well as considering the Facebook insights and the time when your audiences are mostly online.

How can I get more likes on my Facebook posts?

To get more likes on your Facebook posts, your content needs to be relevant and consistent. You will also need to share your posts extensively across major platforms, including Instagram and Twitter.

What is the best time to post on social media?

Social media is an escape for most people. They open Facebook, Twitter, and Instagram during peak traveling hours, say between 8:30 – 10:30 a.m. Lunch hours also see a rise in the logins to social media, which is roughly around 12:30 – 2 p.m. After a befuddling dinner, people tend to use social media more often. Hours range between 8 – 10:30 p.m.

Conclusion:

Our life is defined by the environment in a way which needs a little control. But remember, all the times displayed above won’t mean anything if you don’t analyze your audiences. If you miss that calculation, you’ll miss the mark no matter at time you post. It’s same as the longtime debate of when’s the best time to exercise or read a book – just do it! Also, if you already told your followers that you will publish your article/video at a certain time, there’s no need to divert.


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