You’ve probably heard a lot about the importance of keywords for SEO. And there’s a good reason for that. Learning how to use the right keywords is essential when it comes to maximizing your web traffic and making your blog or website as successful as possible. So what’s the best way to rank higher on search engines? Using the correct content on your site will allow sites like Google to pick up on your posts more easily – which can massively improve your rankings.
Keyword research is essential for effective SEO and search engine optimization. There are companies out there paying thousands on this type of research – so it clearly works! Luckily, you don’t need to spend endless amounts of money to use keywords effectively. Thanks to the free tools that are available, you can create great web strategies which can help your online business to grow and thrive. So what are these tools? And why are they so effective? Let’s take a look at our favourite FREE keyword research tools for SEO.
[su_note note_color=”#f2f2f2″]Worth Reading: How to Find the Most Profitable Long Tail Keywords for Your Business[/su_note]
5 Best Free Keyword Research Tools for SEO
1. Google Keyword Planner Tool
Let’s start off with one of the most popular and commonly used keyword research tools – the Google keyword planner tool. This tool is free to use and is very effective for research as it’s integrated with Google AdWords. All you need to do is create an AdWord account for free, and then you can begin to use this tool and its features. This is a great option if you’re looking for information on Google (the most popular search engine) and can give some amazing results. The only limitation to Google Keyword Planner is that you won’t get any information on your site’s performance on other search engines; however, overall this is one of our favourite free keyword research tools and can be a very good tool to use.
Next on our list is another favourite amongst bloggers – SEMrush. SEMrush is one of the easiest keyword research tools to use, and offers a multitude of benefits, making it a fast and effective way of using the right keywords to maximize your web traffic. While other tools require seed words prior to producing suitable keywords for your site, SEMrush allows you to produce results by adding your URL or the URL of one of your competitors. The site will then give you all the keywords that rank highly for the site you’ve used. SEMrush is also a great option if you’re looking for more detailed information – with some of the tools available to you being traffic stats, search engine reports, Adsense CPC as well as others.
3. Ninja Search Combination Tool
Internet Marketing Ninjas provide a massive assortment of free tools for you to use, including the search combination tool, which is a really effective way of researching keywords for SEO. Some of the other SEO tools which prove to be useful for business owners and bloggers include Keyword Density Analysis Tool, , Side-by-Side SEO Comparison Tool, Search Combination Tool, Robots Text Generator Tool, Header Checker Tool, On-Page Optimization Tool, Meta Tag Generator Tool, Google vs. Bing More Search Engines Comparison Tool, Image & Link Analyzer, Get URLs from Search Results Plugin Tool and the Internal Link Building WordPress Plugin. As well as being a great site to do your keyword research, Internet Marketing Ninjas has other features which you might find useful, like Search Marketing options, social media tools and Webmaster tools.
4. Majestic SEO
Our next tool for keyword research is Majestic SEO, which is one of the best free platforms for backlink analysis. Picking up on backlinks is one of many factors which can impact the effectiveness of your site, and improve your rankings on search engines. Simply put – the more quality links you can pick up, the more web traffic you’ll tend to get. Majestic SEO does have paid options, but if you’re looking for a free service there’s plenty of ways the site can be used without spending a penny. If you create a free account you can use a limited number of free searches daily, as well as getting access to a small number of backlinks each day. For anyone looking to rank higher on Google and other search engines, Majestic SEO can be used to analyze data, compare your site to your competitors and help you to get ahead with your SEO and keyword research.
5. Keyword Spy
Another good free option to consider for keyword research is Keyword Spy. This is a pretty versatile tool, and the free options it offers can be used very effectively when compared to similar sites. To get the best results you do need to pay for the services, however, choosing the free option can still provide you with great ways to research keywords and improve your SEO results. Some of the tools available which can be beneficial are the Top Lists section, tracking options as well as tools to improve your organic keywords and to analyze data from your competitors.
With so many free options available, SEO has never been easier. Choosing the best keyword research tools for your business’s website or blog is crucial for maximizing your results, improving your search engine ratings and achieving the highest possible amount of web traffic. But which one of these tools is suitable for your needs? That depends on the type of business you’re running and how much experience you have used SEO. All these tools can be used very effectively, but they all come with their own unique features and benefits. In order to achieve the results you’re looking for, it’s best to try all the options for yourself and choose accordingly.
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