Apple is high on its recently launched iPhone 11 Pro but it has been riding on the success of its smartwatch for a long time. Strategy Analytics claims that Apple is the market leader, which occupies the48% of the global smartwatch market share. It’s safe to that almost every second smartwatch sold globally is an Apple Watch.
Citing competitive reasons, Apple has never shared Apple Watch unit sales data which means there isn’t an accurate figure of the sales. Strategy Analytics reported that Apple shipped 6.8 million smartwatches in Q3 2019, whereas Samsung shipped 1.9 million smartwatches worldwide in Q3 2019, almost doubling from 1.1 million a year ago. Before Google acquired Fitbit, it had an 11% market share.
Strategy Analytics says, “Apple shipped 6.8 million smartwatches worldwide in Q3 2019, rising an above-average 51 percent from 4.5 million in Q3 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch market share has grown from 45 percent to 48 percent in the past year. Apple Watch continues to fend off strong competition from hungry rivals like Fitbit and Samsung. Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader.”
Overall, global smartwatch shipments grew by 42% annually from 10.0 million units in Q3 2018 to 14.2 million in Q3 2019.