Most Common Reasons For Suspension
When getting suspended, it can be difficult at first to decipher the problem. But, you have to find out where your business went wrong in order to get reinstated. Here are the most common reasons why sellers get suspended. Keep reading this guide to find these reasons and learn how to save your business from the account suspension!
This means that there’s a complaint about a product you’ve sold to a customer. This is the most common reason why Amazon sellers are banned and can boil down to the following issues:
- A customer complained that they received a counterfeit product.
- A customer complained that their product was delivered in damaged condition when they ordered it as new.
- Someone complained that your product wasn’t the same as it was advertised in the Amazon listing.
To find out the cause for this issue, look at the Performance Notifications in your account and look for previous warning by Amazon about these issues. If you find warnings, look at the ASINs and the customer to find out what went wrong with the order.
When writing the amazon seller suspension appeal letter, Amazon wants to know the reason why you received the complaint and your plan to help fix the situation. Going into your records and to decipher the issue is an important step to appeal the suspension.
Complaints of Owner Infringement
With this issue, the original brand owner of the product is directly complaining about your Amazon account. Usually, the owner is complaining that you don’t have the legal rights to sell their products in your e-store because you haven’t established a reselling relationship with the owner.
No matter the issue, Amazon wants you to submit your invoices from the supplier and provide contact information. In the event that you don’t have the invoices, it will be harder to reinstate your case.
Order Defect Rate
When this occurs, your order defect rate went above 1.0% over the past 30-90 days. You can find your order defect rate in your seller account by clicking the Performance button and then the Account Health. In this page, you’ll find all the metrics that Amazon uses for all of their sellers.
Again, it’s an important measure to ensure that you’re giving a positive customer experience. To understand your Order Defect Rate, you have to create a list of the negative feedback. Find out where you fell short in the orders and explain to Amazon how you want to appeal this situation.
Planning the Amazon Seller Suspension Appeal Letter
Now that you’ve found the reason why you were suspended, you need to outline the appeal letter so you can explain the situation and your business’s plans to help rectify the issue. In this case, it would be reasonable to turn to the Amazon marketing services who will give you the professional help.
In every suspension appeal, Amazon wants the following things:
- Acknowledgment and understanding помоwhere your business messed up. Give them a clear explanation of the actions that caused your account to get suspended.
- Action steps that you’ve taken during your suspension and your suspension appeal.
- Future action steps that you’ll take once your account is reinstated.
If you’ve correctly written these details in an organized manner, you have a higher chance of getting reinstated. If you don’t address these issues, the chances of Amazon reinstating your will significantly go down.
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In the end, your Amazon seller suspension appeal requires a direct and clear response. By doing this, you tell Amazon that you’re ready to fix the issue. Thus, by making a good plan of action, you’ll save your business, get reinstated, and sell your products again!