According to a statement issued by Apple to MacRumors, the Cupertino giant has paused gambling ads on its App Store product pages.
This comes after Apple’s Tuesday announcement wherein they said companies could advertise their apps on the store pages for other apps, putting their icon in the ‘you might also like’ section. Immediately after, developers began showing examples of ads for gambling apps being suggested under their apps.
The firm was then forced to pause the ads after the app developers complained about the nature of advertisements showing up alongside apps designed by them.
The trillion-dollar company also added that the ads in a few other categories had also been paused without disclosing the categories.
Joe Rossignol, a MacRumors reporter, said Apple has not clarified how long the pause would last or if it will make any policy modifications based on how the initial rollout has gone down. It is also vague which other ad categories have been paused.
One of those developers, Marco Arment, posted a screenshot on Twitter showing gambling ads on the App Store page for his podcast app Overcast.
Now my app’s product page shows gambling ads, which I’m really not OK with.
Apple shouldn’t be OK with it, either.
The App Store has corrupted such a great company so deeply. They make so much from gambling and manipulative IAPs that they don’t even see the problem anymore. https://t.co/MnNlf7k0kT
— Marco Arment (@marcoarment) October 25, 2022
Interestingly, Apple’s regulations for advertising on the App Store list apps related to gambling, dating, alcohol, and the pharmaceutical and medical industry as ‘restricted,’ indicating that there are special rules about where they can be shown.
The limitations are mainly about the laws rather than what is refined or harmful. The site also mentions that gambling apps are “prohibited or limited in some countries and regions” but does not mention the targeted audience.
Apple has sold advertisements in the App Store for years. Still, the ads space in the Today tab was explicitly reserved for a curated list of suggestions from Apple’s editorial team.