You guys know about Yoast SEO WordPress plugin. Many of you are using it right now. Mr. Joost De Valk is the Founder aka CEO of yoast.com and a WordPress and SEO expert. He is an SEO consultant, a Blogger and a successful web developer with more than 1.5 million monthly readers on his blog. He is so much popular on the web that he doesn’t need more introduction. Right?
As we all know the yoast SEO is the easiest and most effective WordPress plugin. Frankly, Ive not seen those features in any other SEO plugin for WordPress.
So let’s begin the interview with Mr. Joost De Valk.
Hi Joost, Can you Share some words with our readers about yourself and your team, Yoast?
I always loved to build stuff in code. In 1994, when I was 13, I launched my first website. Later on, SEO became my specialty. I started working in digital marketing and consulted for companies like eBay and The Guardian. Next to that I was developing the plugin that was going to become one of the most used plugins for WordPress. Back then I handled development, testing, support et cetera on my own.
Within the last 7 years, Yoast has grown into a company with 35 folks in the Netherlands, and almost 50 worldwide. Marieke (my wife), Michiel (my first employee) and I are handling most of the management, with our different skills we form a great team together. We’re full of ideas and we’ve created some new products like our eBooks and courses over the years. We’re always improving our plugins, like the new readability checks we’ve added in the latest release of Yoast SEO. To develop those products we need smart people, which explains our growth. Over the years we’ve welcomed many people with advanced skills in certain areas, like a linguist and illustrators for example, to our team.
How did you come up with an idea to create Yoast SEO – The best WordPress plugin for SEO ?
I was basically scratching my own itch. I was building sites in WordPress and needed better SEO tools. Later on, I started seeing that more people needed that and started to “cater” to the market.
Can you Share some of the great content optimization strategies with our readers?
Google just wants to make sure that visitors can find the information they’re looking for quick and easy. Search Engines like Google are becoming smarter each day, they detect content that is useful and well written. So, keep in mind that you write clear and great content that serves your visitor best. It seems easy, but that’s actually what you should aim for.
Your Vlog on Mobilegeddon was very informative. How does Yoast SEO optimize the content for mobile devices?
Writing content for desktop or mobile shouldn’t differ that much from each other. Both are serving online readers and that means you should summarize and prepare your text for scanning. So use headings, add a proper intro and optimize the first sentence of each paragraph for example. Our Content Analysis will help you writing proper content as well for desktop as for mobile.
If you want to optimize for AMP, we have a plugin that makes the official AMP plugin and our Yoast SEO plugin work well together. It also adds some design options to make your AMP pages look better. This post and its follow-up describe that in more detail.
What do you think, is the SEO best way for getting more visitors to a blog ? Which is effective according to you ON page SEO or OFF page SEO ?
It’s a team effort, write good quality content that’s worth sharing and can be shared. Our plugin takes care of most of the technical on-page stuff. After that it’s mostly writing awesome content and making sure other people know that you have awesome content (and/or products etc).
We have seen that Yoast optimizes the blog posts from every niche. Which is the most important SEO factor, in Yoast SEO meta box – According to you?
We look at SEO from a holistic point of view. Permanently ranking well in Google demands an intensive SEO-strategy focused on every aspect of your website.
But if you do want me to point one out, then I would say that our Content Analysis is one of the most important features. A Well written content is not only important to Search Engines. It will make sure that people understand your message, it can affect your bounce rate, gains trust, and great content will be shared! After all, Content is one of the top three ranking signals in Google’s search algorithm.
Yoast SEO is updating its features. Share some of the future updates of Yoast SEO WordPress plugin?
For now, I can tell you that we will keep on improving our content analysis by adding more content checks. Next to that we have a lot of new ideas, but you just have to keep following us to find out what we’re up to!
Does Yoast have any contributions for Drupal and other CMS’s ?
Yes, we do actually, we have Yoast SEO for Drupal and we plan to develop Yoast SEO for even more CMS’s!
How much traffic you get on http://yoast.com/ blog and vlog?
We get anywhere between 700k and 1.5 million page views a month.
What advice would you like to give the beginners ?
Keep in mind that SEO is hard work and it’s infinite. Make sure that you work on every aspect of SEO, don’t use any ‘tricks’ and stay up to date. In the end you just have to make an awesome website!
I would like to thank Mr. Joost De Valk and team Yoast for giving us their precious time for this short interview.
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