How website speed affects SEO – Ranking signal (Google)

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We Humans don’t like a website which takes more time to load, we mostly hate it when a site keep on loading and loading. Similarly Search Engines also don’t like a slow site. We are living life in 21st century where everything runs faster. How website speed affects SEO

How website speed affects SEO

How website speed affects SEO

Friday, April 09, 2010 was the day when Google announced that they are including a new signal in their search ranking algorithms which was nothing but the site speed. So this makes one thing clear, Page speed is essential for a website to rank high in Search Engine Result Pages (SERPs). The competitors are increasing and every site owner dreams for high-ranking in SERP. As everyone can not be given same ranking in Search Result, Google focuses on the various factors like keywords, titles, quality back-links, mobile friendliness, page-speed etc to differentiate between websites and to rank them in Search Result.

Page speed matters to the VISITORS

“Page speed” is a ranking signal which makes it very important from the Search Engine’s aspect. For better user experience also “page speed” does matters. A fast website gets high ranking in Search result as well as creates good user experience.

Websites like e-commerce, blogging and solution, etc should have Page speed as their first priority. People will leave you if your site is slow and they will surely visit to next one which is fast. Thus slow page speed results in significant loss of conversion rate.

Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. ( Source : )

Reasons for Poor load time

  • A site gets slow when there are too many ads covering the whole page and affecting the user experience.
  • When you don’t clear cache they keep on increasing in size and results in slow page speed.
  • Theme used which is slow and is bigger in size also leads to poor load speed.
  • Images which are heavy in size can lower your page speed.
  • Cheap hostings provide low speed.

Analyzing page speed

You should analyze your page speed at least once in a week . There are many free tools available to check your page speed. How website speed affects SEO

PageSpeed Insights – Google Developers

This is free tool by Google which allows you to check the page speed status and also let you know about the load time issues.

How website speed affects SEO

How website speed affects SEO


Pingdom is my favorite when it comes to analyzing page speed.

How website speed affects SEO

How website speed affects SEO

“We built this Website Speed Test to help you analyze the load speed of your websites and learn how to make them faster. It lets you identify what about a web page is fast, slow, too big, what best practices you’re not following, and so on. We have tried to make it useful both to experts and novices alike”. – Pingdom 

Other tools you can use to analyze site speed are :

Do not forget to share this post on Facebook or twitter. Feel free to ask your questions. I suggest you better to save your precious time.

Read :

  • 8+ best free tools for testing website speed and performance

How website speed affects SEO


Last updated: July 25, 2016

Authored by :

Satyansh Tiwari is the co-founder of 3nions and currently an Electrical Engineering Student. He is a blogger, writer, graphic designer and SEO enthusiast. When he is free, he loves experiencing nature and traveling.


Really great article.The way author describes the whole thing is really appreciable.Thanks for sharing such an informative article.Looking for same type of great articles in near future.Great Job 🙂

Thanks much Pritam. I’m glad that you appreciated my work.
Keep visiting….

Debbie Gilbey

VERY INFORMATIVE. I have been looking for a simple to understand explanation for a while. However I keep getting Eliminate render-blocking JavaScript and CSS in above-the-fold content… I use wix as my website builder & have no idea how to do this. Any ideas? Thanks

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