We Humans don’t like a website which takes more time to load, we mostly hate it when a site keep on loading and loading. Similarly Search Engines also don’t like a slow site. We are living life in 21st century where everything runs faster. How website speed affects SEO
Friday, April 09, 2010 was the day when Google announced that they are including a new signal in their search ranking algorithms which was nothing but the site speed. So this makes one thing clear, Page speed is essential for a website to rank high in Search Engine Result Pages (SERPs). The competitors are increasing and every site owner dreams for high-ranking in SERP. As everyone can not be given same ranking in Search Result, Google focuses on the various factors like keywords, titles, quality back-links, mobile friendliness, page-speed etc to differentiate between websites and to rank them in Search Result.
Page speed matters to the VISITORS
“Page speed” is a ranking signal which makes it very important from the Search Engine’s aspect. For better user experience also “page speed” does matters. A fast website gets high ranking in Search result as well as creates good user experience.
Websites like e-commerce, blogging and solution, etc should have Page speed as their first priority. People will leave you if your site is slow and they will surely visit to next one which is fast. Thus slow page speed results in significant loss of conversion rate.
Reasons for Poor load time
- A site gets slow when there are too many ads covering the whole page and affecting the user experience.
- When you don’t clear cache they keep on increasing in size and results in slow page speed.
- Theme used which is slow and is bigger in size also leads to poor load speed.
- Images which are heavy in size can lower your page speed.
- Cheap hostings provide low speed.
Analyzing page speed
You should analyze your page speed at least once in a week . There are many free tools available to check your page speed. How website speed affects SEO
This is free tool by Google which allows you to check the page speed status and also let you know about the load time issues.
Pingdom is my favorite when it comes to analyzing page speed.
“We built this Website Speed Test to help you analyze the load speed of your websites and learn how to make them faster. It lets you identify what about a web page is fast, slow, too big, what best practices you’re not following, and so on. We have tried to make it useful both to experts and novices alike”. – Pingdom
Other tools you can use to analyze site speed are :
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- 8+ best free tools for testing website speed and performance
How website speed affects SEO